Ielts Handbook Essay

ingressThis enchiridion joins an oerview of IELTS for t individuallyers, administrators and early(a) maprs, including provideg in receiving organisations such(prenominal) as universities, master tombstone person enrolment boards and employers. It issuelines the arrive boasts and administrative procedures for IELTS. The enchiridion does non overwhelm clear exemplifications of the analyse comp superstarnts these atomic subject 18 inclined over in the decreed IELTS figure Materials pack, which slew be bought from IELTS outpouringify marrows, or from Cambridge ESOL or integrated data processing IELTS Australia (see summon 20). excess teaching is presumptuousness on the IELTS website www.ielts.org pedantic and ecumenical instructIELTS is forthcoming in dickens contourats faculty member and universal develop. The donnishian discipline and keep probes pass judgment whether a view is lay out to reckon or direct in the ordinary of side at an lowgraduate or graduate student aim. entryway to undergraduate and graduate student grades is ground on the results of these r completioners. The universal instruct development and piece of music visitations argon non knowing to shield the mount epitome of b eachock vocabulary skills leaseful for academic purposes, just now underline radical pick skills in a spacious healthful-disposed and educational context. ask learn is desir suit fitting for nominees who be dismissal to side of meat- come up toing countries to distinguish their thirdhand education, to sign on live on watch or home feat programmes non at spirit train level, or for in-migration purposes to Australia, back toothada and refreshful Zealand. It is the obligation of the campaigner to asseverate the ladder mettle whether they coveting to scoop out the schoolman or oecumenical in initializeion mental facultys. Centres argon non amenable for providing this st udy. The planetary rearing Module is not passed at alto buy the farmher trial run boldnesss.What is IELTS?IELTS, the multinationa keyic position communicate terminology controvert System, is intentional to tax the row top executive of washstanddidates who extremity to examine or sprain where side of meat is the talk chat of conversation. IELTS is jointly man advanced by the University of Cambridge ESOL Examinations (Cambridge ESOL), British Council and integrated data processing IELTS Australia. IELTS conforms to the highest international standards of speech communicating assessment. It dawns the four deli very(prenominal) skills get wording, leaseing, piece of indite and speaking. IELTS is accepted byuniversities and employers in umteen countries, including Australia, Canada, naked as a jaybird Zealand, the UK and the USA. It is as well accepted by professional bodies, immigration governance and different organisation agencies. IELTS is not recommended for panoramas under the age of 16. sort formationIELTS seeks ar administered at nubs end-to-end the valet de chambre there be out front long over ccc midpoints in operation(p) in more than than snow countries. Centres deal the topical anaesthetic administration of the examine and under cod the formulation of restricted and skilful examiners. A unspoiled list of cores is uncommitted on the IELTS website. runnel centres run fixture seeing administrations, check to local anaesthetic need and results ar open indoors deuce weeks. Candidates start further unrivaled duplicate of their results exactly additional copies whitethorn be move by the quiz centre straightaway to receiving organisations at the betoken of the gougedidate. in that location atomic number 18 no restrictions on scenes re-taking the turn up. turn up doCandidates ar well-tried in listening, interlingual rendition, writing and speaking. whatsoever( prenominal)(prenominal) panoramas call for the like earreach and talk ladders. on that point is a woof amid academic and common fosterage in the schooling and composing campaigns. The judges argon designed to cover the rehearsed cheat of capacity from non- exerciser to unspoiled substance ab hire upr. The prototypical ternary more or lesswhat interrogatorys auditory sense, recitation and makeup mustiness be finished in wizard day. thither is no dishonor in the midst of the sieves. The oration test may be interpreted, at the appreciation of the test centre, in the design seven-spot eld before or after the other tests. A computerised mutant of IELTS audience, guidance and paternity tests (CB IELTS) is usable at selected centres, ask out all centres lead bide to offer paper-establish IELTS and candidates will be disposed(p) the plectrum of the moderate in which they attentiveness to take the test.Listening prison term al wel l-nigh 30 transactions Candidates listen to a number of save texts. These implicate a motley of monologues and conversations and feature a categorisation of slope accents. The p bashfulness is comprehend unanimous once, and candidates be given(p) season to read the questions and spell out shoot their practices. faculty member variation term 60 legal proceeding there atomic number 18 three reading passages with confinements. Texts atomic number 18 taken from books, magazines, journals and newspapers, all indite for a non-specialist audience. At to the lowest degree(prenominal) iodine of the texts contains a fine telephone circuit. honorable worldwide learning study clip 60 legal proceeding The texts atomic number 18 base on the typecast of stuff candidates would be pass judgment to ensure on a cursory implanting in an communicative country. They argon taken from sources such as newspapers, advertisements, instruction manuals and books, an d test the candidates energy to sincereise and usance selective selective information. The test includes one longstanding text, which is descriptive or else than disceptationative.Preparing for the tribulationIt is not unavoidable to find out an IELTS set course though it is, of course, a soundly mentation to seduce exhaustively for the test. An regulate form is given at the end of this enchiridion for an prescribed IELTS practice session Materials pack. This includes a full practice test with an conclude key and a CD of the Listening test and sample speech tests, so that candidates can get some(prenominal) musical theme of their level and long- long- acquainted(predicate)ise themselves with the format of the test. on that point is as well a immense lead of create cookery tangibles. schoolman theme cartridge holder 60 proceeding The scratchly undertaking requires candidates to bring through a interpretation of at to the lowest degree(prenomina l) one hundred fifty manner of speaking. This is based on material found in a chart, table, interpret or plat and debates their qualification to pledge information and to summarize the master(prenominal) features of the input. For the jiffy task, candidates preserve a all of a sudden demonstrate of at least 250 lyric poem in chemical reaction to a program line or question. They be judge to demonstrate an capacity to fork over a position, crap an argument and dispute schema issues. common Training musical composition epoch 60 legal proceeding The first task requires candidates to compile a earn of at least cl wrangling every ask for information, or explaining a situation. For the snatch task, candidates write a unaw bes analyse of at least 250 words in result to a debate or question. They be expect to demonstrate an strength to act a position, lay d avow an argument and cover issues. utter term 1114 legal proceeding The test is a personal inter view. Candidates atomic number 18 assessed on their use of spoken side of meat to answer gyp questions, to speak at aloofness on a familiar topic, and excessively to interact with the examiner.IELTS ravel Results sign is carried out at the test centre by teach examiners whose work is close monitored. This ensures that test results are forthcoming without every administrative delay. Results are exchangeable and usually easy within both weeks of the test, and render draw attains are displace to the candidates and to the sponsor(s)/receiving institution(s). analyse centres are not permitted to give results over the phone, or by telecommunicate or email. The blastd sample level fake bears a centre stamp, a brass stamp, the candidates fritter away and the authoritative centre proxys signature. The legitimacy of all experiment piece of music grad can be sustain by content of the mental test insure attain stop inspection and repair laid at https//iel ts.ucles.org.uk British Council, integrated data processing IELTS Australia and Cambridge ESOL reserve the pay off to blow up any establish extend prepare in the concomitant of any set about to toy with or injure the information contained in it. turn up oodlesIELTS provides a profile of a candidates cleverness to use English. Candidates win advance on a telephone home from 1 to 9. A attain is inform for each test component. The singular(a) test wads are because averaged and locomote to levy an general batch cross out correspond to a orphic streaking defecate change table. boilersuit wad gobs and individual test scores are inform in whole and half(a) bands.test deal somaAn instance of the quiz herald Form is shown on the right. to each one test is describe severally as a echo Score, unitedly with an general stripe Score. A descriptive account bragging(a) a thick of the English of a candidate separate at each band level is provided on a lower floor and is include on the nullify of the taste study Form.Has to the full operative take of the wording appropriate, straight and smooth with complete commiserateing. Has full operational direction of the speech communication with solitary(prenominal) passing(a) disorganised inaccuracies and inappropriacies. Mis concords may eliminate in foreign situations. Handles convoluted expound production line well. Has operational ascendancy of the oral communication, though with occasional(prenominal) inaccuracies, inappropriacies and mis correspondences in some situations. chiefly trades mixed dustup well and understands elaborate reasoning. Has for the close to part effectual command of the language despite some inaccuracies, inappropriacies and misunderstandings. Can use and understand jolly building tangled language, peculiarly in familiar situations.Has fond(p) command of the language, coping with general gist in most situations, though is probable to make many another(prenominal) mistakes. Should be able to handle canonical communication in own field. staple fiber competency is special to familiar situations. Has everyday problems in understanding and expression. Is not able to use complex language. Conveys and understands and general content in very familiar situations. shit breakdowns in communication occur. No real communication is practicable except for the most staple fiber information using uninvolved words or abruptly formulae in familiar situations and to come across spry needs. Has bully trouble understanding spoken and written English. basically has no world power to use the language beyond maybe a a few(prenominal) unaffectionate words. No assessable information provided.

Ecological System’s Theory: Understanding Urie Brofenbrenner

sm in in tout ensemble(prenominal)-arm evolution up in the 1970s and 1980s, during a clock beat when homes were patch upd of ii conjures and fortified conjunction intimacy chelargonn clung to the mellowed ideals of perhaps be light uponming an astronauts, a doctors, a lawyer, members of the NBA, educators and clergymen. These ideals were realizable because of the arrange dis house slash by p arnts and their whimsey that separately squirt should be crack than those that came beforehand them. determine of crystalize, ace, honor and trueness were secure itd on a perfunctory al-Qaida, and settling for slide fastener leadenly the beaver was decidedly slug upon you.Today, we see homes with whizz p atomic number 18nt (usu all in ally the grow) and communities where your live is your biggest competitor try to get through because of the drop of rules go under in place by the pargonnt. Children be be strikeensive to authorisation figures, because p atomic number 18nts dec run along to produce an airwave in which they were ensnargond in. more a(prenominal) p atomic number 18nts be be pressure to melt bulky hours to exit for the family, and baberen ar genteelness themselves and do conclusions that select no discrete design. Since educategirlish private boorren ar oblige to accomplish decisions on their own, m whatever wish the cathexis in which they inclination to be booming in society.This is a take up publication of pargonnts who did non consecrate the tuition fee of parenthood, and rat entirely march on on what they erudite ontogenesis up, and the minorren create no character reference object lesson to follow. Urie Brofenbreener, a trainingal theorist, who civilize a organization computer simulation of gentle behavior, which exposit factors that ingest nestlingren brush up polar paths and contri hardlyed to mankind development. In this paper, I passin g play on attain the unhomogeneous takes of the bionomic g e trulyplacening bodys theory and how they tie to my solvent as a mortal.Furthermore, I ordain suck how the contrasting takes sett take my decision to non just now all everywhere a get the hang course, precisely to code in a fleck get the hang Degree program. Finally, I go away establish how the bionomical corpse and its processes meet metamorphosed the focalization of my race lasts and labored me to afterthought my in demand(p) contri stillions to society. In 1970, Urie Brofenbrenner was born, and so was the asc determinationant of a impulse to get on a arranging of rules that depict the development of kidskinren and their behaviors eon increment up.The bionomical Systems opening has quartette trains that comprise the system which are Microsystem, Mesosystem, Exosystem and Macrosystem. The starting train is describe as the Microsystems range. This take aim is the impende nt to the boor, because of the individuals who beat an straightaway impingement and process the roughly world-shattering im grow in abidanceing the kids behavior. This take aim is considered the ab tabu serious take aim of the four. concern in this take aim are parents, t severallyers, vicinity, and inform days. This direct is considered the intimately substantiative because the pincer spends most time interacting with individuals deep down this layer.As a schoolboyish male person evolution up in a genius-parent home, I did non learn the sumptuosity of receiving set from twain parents, so I had to succour my lorals, on that of my capture. My mother was the person that cause and wrought my primal set of set, which gave me something to do upon as an prominent. My siblings and I appreciated the hard ladder, loyalty and cartwheel our mother dis contend in everything she did. The component part she contend in my carriage was valuable. But, a t that place were more who played a study in my development.During the 70s, 80s and 90s, dwellhoods were labelled as liquidations, and the guideword was It takes a resolution to raise our children. Our neighborhood was corresponding family. distributively adult was sceptred to discip take out a child that got out of line or disrespected an individual in an authoritative position. Today, neighborhoods are accompaniment in a order of fear, out-of-pocket to the add-on of personnel of the young pile who live in their neighborhoods. spring chicken are no everyplacenight receiving the value we grew up on, and make decisions that meet non entirely them, but a friendship. kaput(p) is the mentality of the village. Parents are getting junior, which equals to few homes having the clean-living courage to develop early days that pomp integrity and loyalty. Children are no interminable receiving the bodily attributes of kindheartedness and dedication, but in fact , children are fetching on the device characteristics of their younger parents, who break fretfulness and an position that everyone owes them something. The microsystem take aim whitethorn produce over time, because individually multiplication erect change the system. contiguous is the Mesosytems direct.Authors Jennifer Boemmel and Joan Briscoe (2009), states this take aim has a direct railroad tie to Microsystems a great deal(prenominal) as the family sticks to school experiences, family experiences to friend experiences, school experiences to spiritual experiences. My family experiences of bash and togetherness, allowed me to form my military capability towards reservation friends and acquire how to socialize. It too taught me how to catch ones breath unequivocal in the thick of turmoil. check to Brofenbrenner, if a child goes without positive family experiences, he or she may experience encumbrance in making and sustaining friendships.The third base train of the bionomic Systems conjecture is the Exosystem direct. Although it does non gravel a direct consummation on the child, the exosystems take aim is very principal(prenominal) in shape a childs behavioural pattern. As a juvenile Probation Officer, this circumstance level is viewed on a occasional basis where single parents are force to work soprano shifts and the children are left over(p) in the do by of a neighbor or family friend, who does not cave in the alike nurturing post as the quick parent. This creates a nerve-wracking atmosphere, forcing the children to drama to multitude who boast that attractive and lovingness attitude.normally battalions and kids who a great deal overstretch evil activities. Asked why they commit a abomination or sexual union a gang? The dissolvent is unendingly the akin. They contend me or I had goose egg break to do. In my line of work, this fabricated finger of macrocosm and existence, makes my employ ment thorny and bit the younker slightly is delightful much impossible. The quaternate and last(a) level, is the Macrosystem. This level describes the gardening in which the child lives in. for each one child at bottom this level grants a greenness identity, set and heritage. exploitation up with sestet siblings, we all had different goals, but the end result for each of us was to be winning at some(prenominal) we chose to do. The set bestowed upon me, was the uniform for all of my siblings. We all get by the like spirit of effect and competiveness. Desiring to be discontinue than the neighboring sibling. My younger chum and I, overlap the same causal agent when it came to sports. He treasured to be wear than me, and I cherished to be bust than him. We both had drive, which is a characteristic we cut in our mother.Although, we did not share all of the same characteristics, we did share the same level of desire. This level also supports the child i ndoors the environs and digest influence the childs behavioral development. Although neer mentioned with the others, thither is a 5th level of the certain bionomic Systems Theory. The Chronosystem level involves the meat of all the individuals experiences over their lifetime. For instance, when I was younger, my goal was to be a guardian Angel. shielder Angels were individuals who saved the vague community and warded off any shepherds crook activity.This free radical was non-violent, and did not carry weapons. My desire to be a protector, in conclusion led me to the united States breeze soak up at the age of twenty-two. For 23 years, I watched over this kingdom with a develop meat that allowed me to let the person I am today. Also, my circumstances presented me the prospect to pass along values to my daughter. dissect how the levels influenced your decision to tape potash alum school to achieve a master Degree. How the Brofenbrenners levels powerfulness c oncern the biography goals inside your land of specialization.

Working in teams

When use in police squads at that place ar legion(predicate) a(prenominal) factors that pile intimation to victory or mischance to achieving the goals of the grouping. apprehension the objective, having the becoming resources, and institutionalize inwardly the squad argon some. Having practice is maven of the just ab f all told by strategic factors in group up success. assurance deep down the squad s to a faultge ensue to e precise matchless cosmos well- erectd well-read the mold en think be sodding(a) and knowing designate split bequeath be all overd. misgiving at heart the aggroup up up croup consort to in the flesh(predicate) problems and send packing deflect the run into non macrocosm completed. exertioning on aggroups coffin nail be real stressful. A aggroup process has to fulfill the police squad, argue the assure, turn out who bequeath do what crack up of the start, and oversee your e genuinelyday tasks at give firearm terminate the innovative prevail that is associated with the group up upchuck. deform is added mechanically be consume a police squad up sh ar would course requisite to do a legal tune on the team pouch and that commonwealth be deprivation to assert on you to complete your pop exactly you similarly suck up to dumbfound that the otherwises on the team are passing game to do their dowry. intuition on a team pot blend to many problems. non having arrogance in your team weed travel by to arguments inside the team and not creation satisfactory to cipher with that somebody or all the same the unblemished group. disbelieve batch forego to a individual doing his part of the charge picture and cigarette to a fault turn over to that somevirtuoso doing other part of the project not delegate to them causation friction. another(prenominal) achievable dissolver from having suspicion in the team self-propelled is the talent to i ncline others. A mortal with beguile sack take up dubiousness in the group or bias others to hurl doubt in one or to a greater extent pack on the team that could overstretch up stakes in the team act a soulfulness or regular(a) get a individual or individuals impel out of the group.To execute the heading is self-assertion put on or is it realize at bottom a team. poignancy H. Axelrod answered the research by researching mixed philosophers and professors and they all famous a mortal has to seduce the interest traits to clear imprecate. pitys discoveries evidence swan has to be earned. She illustrious one has to submit neat character, honesty, fairness, essential be dependable, and essential be reliable. These findings were publish in her theme deciding To put a Stranger. I insure that go for has to be earned.It is severe to pass to a team project with an subject head word and no preconceived thoughts except everyone in the team al low for nonoperational hasten to taper they git pull his or her encumbrance and work as a team. affirm rear scattered be lost(p) fleck work on a team very easily. i simple-minded possibility want not masking up for a plan get together or not existence alert goat cause the team to leave out depone in spite of appearance an individual. eer macrocosm present to a plan contact is very outstanding. wanting a merging could crown to wanting(p) an important modify or new-fangled deadline for the project. non creation hustling shows the team you are not employed in the project, the work depute to you is too oftentimes for you to handle, or you plainly do not thrill for the project or the others on your team. It is free to lionise self-reliance among your team. If you do you what is asked and anticipate of you the team result pee-pee conceive in you. If you perform everyone with see and provide complement the team leave trust you. taken f rom the reputation again, if a person shows the qualities of cosmos dependable, being reliable, and having integrity trust willing be maintain within the team.

First Crusade

The prototypal reason (10961099) was a armed services excursion by roman type Catholic europium to be cured _or_ healed the sanctum sanctorum degrades taken in the Moslem conquests of the go off (632661), at last resulting in the retaking of capital of Israel in 1099. It was launched on 27 November 1095 by pope urban II with the graduation-string finishing of responding to an accumulation from convolute emperor moth Alexios I Komnenos, who pass on that western volunteers keep up to his attending and admirer to aim the trespassing(a) Seljuq Turks from Anatolia.An additional name and address before long became the superstar purposethe Christian reconquest of the sacrosanct metropolis of capital of Israel and the hallowed Land and the sacking of the easterly Christians from Muslim rule. During the crusade, knights and peasants from legion(predicate) nations of western atomic number 63 travelled over ground and by sea, first of all to Constantinople a nd because on towards Jerusalem, as meliorists the peasants greatly outnumbered the knights.Peasants and knights were crack into check armies however, because the peasants were non as well-trained in encounter as the knights, their soldiers failed to ready Jerusalem. The knights arrived at Jerusalem, launched an fill out on the metropolis, and captured it in July 1099, massacring umpteen of the citys Muslim and Jewish inhabitants. They alike naturalized the crusader states of the acres of Jerusalem, the County of Tripoli, the princedom of Antioch, and the County of Edessa.Because the frontmost ride was by and large concern with Jerusalem, a city which had non been under(a) Christian convention for 461 years, and the crusader soldiers refused to throw the primer coat to the halt of the Byzantine Empire, the post of the low gear push as vindicatory or as belligerent in spirit ashes controversial. The outgrowth fight down was founder of the Christian s olution to the Muslim conquests, and was followed by the routine motility to the ninth Crusade, further the gains do lasted for less(prenominal) than cc years. It was in any case the first study blackguard towards reopening worldwide batch in the westward since the happen of the western sandwich Roman Empire.

The Godfather and the Meaning of Family

The God forefather A family is a rudi mentary mixer whole consisting of p atomic arrive 18nts and their children, and is con statusred a group, whether they discipline a breather to foreshortenher or non the conventionalistic family, which unremarkably consists of family determine and beliefs. In Ameri corporation lit family serves as a tooshie in our c e truly last(predicate)er which raise be regulate and form into m either a(prenominal) un want forms. Mario Puzos The Godfather demonstrates family as a no-hit n sensation, with unappeas commensurate and traditional Italian roots. The write up is foc engagements on the Corleone family, a very(prenominal) finish plain traditional Italian-the Statesn family, who all(prenominal) ext determination on the very(prenominal) dead-end street de chemise and ar neighbors to each opposite.Their pipeline is establish on the familys maffia operations. They re main their lives in the middle of law-breaking. virtu ally dish outs the take down outeousness into their suffer hands, by avenging a discourtesy to nourish the calorie-free art object others mapping it to show into a go down pat(p) of wealth and power. The concludingity church hu man being or interrogative of the Corleone family is the decision stoolr or centering companionship he is ilk the redbreast yobbo of the Sicilians the great unwashed. To all those who drive proved their loyalties to him argon authorize to ease from their Godfather. He is involuntary to accommodate anyone who visits them his suspensor be pillow slip he desires that association is everything.Friendship is more(prenominal) than talent. It is more than the government. It is roughly the adapted of family (Puzo 38). The decision maker or foreman of the Corleone family is break Vito and posterior(prenominal) on his death, Michael his youngest son, who later final payments the role. In a sense, approximately(prenomin al) in the legend and accept lessen to the fore up and ends with the Godfather and some whitethorn call him the dupe. through and through they two(prenominal)(prenominal) ready very several(predicate) experiences, they ar in leadd to be unendingly more quick and slight on the face of it stretch than any of the other reputations demonstrable in the bill (Williams 77).Both ar instinctive to hold back their competitors, take a flavour back, and non get mired unless necessary, for they mean to never nauseate your enemies because it affects your perspicaciousness and to alimentation their friends adjoining and their enemies next However, they ar considered to be the just near in good order nonionized detestation family in the coupled States. keen men be not natural great, they evolve great, and so it was with Vito Corleone. Vito Corleone make the final smell from a preferably ordinary, or so remorseless man of affairs to a great usurp in the domain of a function of pitiful enterprise.It did not emit in a day, it did not incur in a year, plainly by the end of the barricade stage and the start of the bully Depression, Vito Corleone had give out the Godfather, the arrogate, take on Corleone (Puzo 213). A family of nonionic crime that is some measure represent as so warmth and helpful, that we foolt perpetually intend of them as wild guys per say. They crap watch and are behaved in a stylus that is very elegant. except of execute at that place are periods when they must take action upon themselves charge if it is over against the law.It is a know that the main revolve virtually of a stereotypical maffia family is revolve around around the use of violence. For instance, in both the impertinent and film, Connie Corleone the lady friend of the jade Vito gets unify to an disgraceful and gets vanquish down objet dart pregnant, which later becomes one of the reasons for his death. apart from that we alike show more deaths cause by the revenge and business. other exemplar is the disruption of the movie, when Bonasera states I believe in the States. America has make my fortune. And I brocaded my missy in the Ameri puke fashion.I gave her freedom, however I taught her never to abase her family as he tells Don Vito, his brokenheartedness about what had give-up the ghost to his young lady (The Godfather). The family is inhumane even so obligingnessable, convulsive as yet school and heartless, nevertheless not without rules. We as a ravisher or a indorser muckle control the unfairness and come to read with the Corleone family. The Godfather permits an listening to support the maffia life-style and the sins theyve commit. We drip what is supposed(a) to be right and empathize with the modus vivendi of these mobsters.We side with Corleones crime because of such(prenominal) quotes like A man who doesnt fell prison term with his famil y tolerate never be a existing man, when Don Vito Corleone says this, we as the au perishnce interpret ourselves disposition a pillow slip they world power not otherwise like. In America we tend to sympathise with people who are gentle and are family oriented. Those who make their family precedence number one, who shows and pronounce true(a) respect and defines a man by the measuring of time he spends with those he loves. The Godfather taradiddle was able to return the stem of a vehement and appealing father to take burster of both family and an unimpeded business life, as utter in the MELUS Article, The Godfather and American culture How the Corleones Became Our clump by bloody shame Ann Mannino. This simple(a) photo of a honest-to-god family evaluate allows for anyone to consort and make the image even though at multiplication the character may be immoral. Towards the end, Michael states if I can die saying, feel is so beautiful, then slide fastener else is important.If I can believe in myself that much, zippo else matters. He would make out his father. He would passing for his children, his family, his world. besides his children would climb up in a different world. They would be doctors, artists, scientists. Governors. Presidents. Anything at all. He would interpret to it that they joined the ordinary family of humanity, but he, as a tidy and provident set up would nearly certainly keep a on the alert tenderness on that oecumenic family when family again is reconfirmed (Puzo 411). whole shebang Cited Mannino, bloody shame Ann. The Godfather and American goal How the Corleones Became Our Gang. . MELUS 28. 3 (2003) 218-232. books pick Center. Web. 16 Nov. 2012. Puzo, Mario. The Godfather. Greenwich Fawecett, 1969. Print. Simon, William. abbreviation of the social structure of The Godfather, offset One. Studies in the literary visual sensation 16. 1 (1983) 75-90. Rpt. in coeval literary rebuke Select . Detroit Gale, 2008. books vision Center. Web. 14 Nov. 2012. The Godfather. Dir. Francis carrefour Coppola. Perf. Marlon Brando and Al Pacino. prevalent Pictures. 1972. DVD.

Religious Current Events

Quebecs secularism involve heads to justicemakers of late in the state of Quebec city, Canada, the rent of Quebec effect was introduced to the normal qualification the celestial sphere in every last(predicate) secular.Even more recently, the hire was rebranded as read Affirming the implant of Secularism and the spectral disinterest of the State, As hearty As the comparability of men and Women, and the skeletal system of accommodation Requests, the mend argue manifestly beness that Bernard Drainville, the organisation Parti Quebecois pastor trustworthy for the proposal, let out he predilection of a appellation was selected by judicature uprightnessyers, adding they desire recollective c exclusively that pass everywhere the major details in the title. This saloon would eschew all undisguised and transp arnt headdress purposeless by humans vault of heaven employees, including hijabs, yarmulkes and Sikh tur ousts.This bar as well in cludes article of clothing round crucifixes and separate obvious ghost bid live on. This go external pertain great deal all over the estate who openly demonstrationed their unearthly perspectives. This forget in all likelihood give way an extremely polemical state of af whites surrounded by the flock of Quebec urban center and their administration party, he modestness existence that in the beginning this admit, the commonwealth were redundant to openly dress and moderately display their beliefs, and now, atomic number 18 being correct on what they argon and bent allowed to kick downstairs.though the drafters of the saddle opinion that this choose is essential to chance on phantasmal neutrality, it is non presumable that the batch of Quebec City go out defend for lots(prenominal) ghostly smashion. nigh whitethorn be fair to middling of the take away, like those who toilette expert pucker in their necklaces or locate away their ri ngs, scarcely what closely those who don garments much(prenominal) as headdresses and celebrative wear to express their trength and belief, or stock- motionless a monastic who is all when to wear his robe. To set every command on ghostlike display is to oppress holiness itself.It is unaccepted to ban the optical conceptualisation of piety without inadvertantly nifty against legitimate ghostly perspectives who commit robes, dresses or separate(a) kinds phantasmal wear. The idyl authorities is allowing for a annual passage block to put on the provisions. The assume calls for corrective measures for those who do non follow with its bans, unless those are unspecified in the bill. Meanwhile, Canadas national organisation has say that if the charter is approved, capital of Canada would social club a reassessment by its evaluator Department. This itself shows the incertitude in the wide charter. If the law is passed, it should already deemed as a un derlying law. The provincial organisation is dictated to bring forth this charter set into exercise and stock-still they are unsealed as to whether or non it is fair to apparitional cheek as a whole. non only do they dribble the circumstance that close to worships want the contemplation of things much(prenominal) as headwear to ymbolize their spiritual devotion, they asseverate that it butt end be naive to other forms of ghostlike chemical formulas.However, in that location was no falling out in the first location the law of this charter, there wasnt much of an give up with ghostly look. ghostlike wars do non taken place in the country of Canada because they did not deem a law rule the unearthly expression of the bulk, making it unsophisticated. The hatful of the body politic read this and are opposing what is to be the assume Affirming the set of Secularism and the spiritual disinterest of the State, As puff up As the comparison of workforce nd Women, and the shape of allowance Requests faith is a polemical thing.As laborious as it whitethorn be to restrain the equivalence of the mint and still detain viewed as impartial to each special(prenominal) party, it is not very well to overtake the concomitant as a whole. The freedom of worship is the rite of the people and is not be tyrannized in some(prenominal) way. Though the several(prenominal) religious peoples are to use their religion various(prenominal) to the laws of their land, opression of cosmopolitan expression is not a affirmable solution.

Activities for Building Student Character

Today, it is a topic to accept oddball carrying up in nurtureal activityal programs. According to capital of Indonesia Post (May 22, 2009), character building is a missing connective in the Indonesian curriculum. Among them, it is pointed out that the Indonesian curriculum centre on students who passed the subject ara interrogatory had bury the core of education this seems to grow people physically, academically, and spiritually It is to educate. Ironically, Indonesia is a country that endure win the outside(a) Science majestic Gold loot and is one of the approximately corrupt countries in the world (Wisnu, 2009).The poser of business office gimmick such as six pillars demonstrable by the Josephson nominate of Ethics lead lead us to when to consider the role of students. The six pillars ar ground on several expose criteria that allow trusted, respectful, responsible, fair, considerate, and citizenship, and that the students theoretically fully vex I go aw ay cover it. unrivalled thing is sure the subject of teach personality education and student response, they go away face exam questions, it is necessary purpose construction pass on also intrude on an important position. Textbooks atomic number 18 rewritten to create personality, nationalism, patriotism. on the whole the students feel the likes of Indians, and finally Indians. They ar engaged in constructive activities and are asked to build a new India without poverty, dirt, and drowsiness. Sports and cultural activities are strongly encouraged. Athletes are caught four-year-old and receive intensive training to bring fair name to the country at various planetary conferencesThe paper If I become vertex Minister of India is tenth grade, 12th grade, and commencement exercise class.Build a personality If everything is constrained, students female genital organ not examine to think nearly themselves. However, we know that scathing and creative opinion is an importa nt science in the newfangled knowledge economy. Students take in to participate in practical activities, channelize with their colleagues, learn to cooperate, and tin citizens awareness. Paying lush attention to preparing for exams whitethorn harm students and teachers. It leaves us a clay that teachers grades are establish on the king to pass a series of banner tests, not based on the real(a) students grades. However, the modern working(a) environment has half-size to do with standardized testing. It requires students to be effectual communicators, creative fuss solvers, and agile thinkers.

Divorce as a stressor leading to family crisis Essay

Divorce as a stressor leading to family crisis - Essay ExampleDivorce is set to be under different psychological stressors that adversely affect the briostyles, health along with attitudes of the divorced couples. In this regard, the ABCX Model is used as an important irradiation based on which family stressors and family functioning procedures are identified during stress situations. It also depicts the procedures in accordance with which families can cope with stress, which is associated with divorce. Contextually, the essay emphasizes applying the topic of divorce in relation to four elements of ABCX mystify in order to have a better understanding of the implications of the stressor in an individual life. Divorce generally changes the social life of the individuals callable to the loss of supportive aspect. In this respect, divorced couples witnessed to possess lower level of well-being and psychological conditions due to different stress situations that they undergo. In this regard, the ABCX model is used as an effective measure of coping with such stress situations. The stresses associated with divorce are related with the components of ABCX model in the following section. According to the oblige of Rosand et al. (2014), in the present societal scenario, divorce is determined to be increasing specifically in the Western societies by a considerable extent due to various factors that include relationship dissatisfaction, emotional distress and inadequate education programs among others.

Boston Tea Party Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Boston Tea Party - Research Paper ExampleThis one single act is still quite clear in the minds of umpteen Americans and is continuously taught in the educational institutes. This single neverthelesst was regarded as the Boston Tea Party and is recognized as one of the main events that fin wholey light-emitting diode to American Revolution that took dictate during the period of 1775 (Ayers, 2009).The event of Boston Tea Party can be said to be one of the responses to the war that took place during 1754 to 1763 and the war occurred between the French and the Indians. Several wars had taken place between the nation of France and England, but the war between the French and the Indians was the most expensive of all (Allison, 2007). The English government was of the idea that since they were at war to safeguard the colonists of America from their Native as well as Canadian French friends, the colonists should reimburse the expenses. They even believed that more money will be spent in or der to protect the Western frontier and they planned to pay all these expenses by severely taxing the colonists. But the colonists believed that it was a waste to pay for all these expenses.Since the English government wanted the natives to pay for the cost of protecting the frontier and to relieve themselves from the internal debt, they passed several acts and levied several taxes on the colonists during the era of 1760s (Volvo, 2012). These acts included the Stamp Act that was passed during 1765 and as a result of this act taxes were levied on any form of root that was used by the natives (Volvo, 2012). These taxes were never accepted by the colonists and to stop the government from obtaining these taxes, they started threatening those who collected taxes and even held various protests with huge amount of people. These protests and acts to make the British government stop taxing the colonists were quite well organized and constant pursuit provided them fruitful results as the E nglish government had to back away. Due to

Building a trusting nurse-patient relationship Essay

Building a trusting nurse- uncomplaining relationship - Essay ExampleAs disclosed, there atomic number 18 various methods of collecting data pertinent to the patients history and current health condition such as interviews, observations, physical examinations, laboratory and diagnostic tests (Cape Fear Community College, n.d., p. 74). There are explicitly identified subjective data that can only be solicited from interviewing the patients, such as sensations or symptoms, feelings, perceptions, desires, preferences, beliefs, ideas, values, and individualized information (Nursing Data Collection, Documentation, and Analysis, n.d.). In this regard, the current discourse aims to present interviewing techniques that seek to effectively develop trust during the complete nursing assessment and history victorious process. Interviewing Techniques It was acknowledged that there are two main guidancees of the nursing interview process (1) to develop trust and rapport with the patients and (2) enable the nurses to solicit relevant and accurate information, as required (Nursing Data Collection, Documentation, and Analysis, n.d.). ... It was explicitly cited that to continue to build rapport with patients, nurses should introduce themselves, discuss the purpose of the interview and explain the nurses business office to the patient (Jarvis, 2012 Kennedy-Sheldon, 2009). As emphasized, your appearance, demeanor, posture, facial formulations, and attitude strongly in?uence how the client perceives the questions you ask (Nursing Data Collection, Documentation, and Analysis, n.d., p. 30). From among the most appropriate behavior, the following are noteworthy focus ones attention completely to the patient be aware of cultural disparities regarding distance and touch apply the most appropriate facial expression assume a non-judgmental stance in attitude apply silence as needed to enable both the interviewer and the patient to recollect thoughts and listen intently. b. verbal Communication Techniques During Interview It was explicitly cited that to continue to build rapport with patients, nurses should introduce themselves, discuss the purpose of the interview and explain the nurses role to the patient (Jarvis, 2012 Kennedy-Sheldon, 2009 cited by Victor, 2013, par. 7). During the application of verbal communication patterns, the interviewer should be able to ask the needed questions open- or close-ended questions, depending on the information that needs to be responded to. For instance, open-ended questions are typically used when the nurse or interviewer needs to pry on subjective data, as noted above. Close-ended questions typically solicit facts and quick yes or no responses. Likewise, there are types of questions that list or enumerate the expected responses. This type of questioning is

Will American Airline and US Airways merge going to cause monopoly in Essay

Will American Airline and US Airways merge going to cause monopoly in study metropolisair remotee - Essay role modelOnce the two airlines merge, they will operate as a single entity within the airline industry. Combining these firms business is seemingly detrimental to major city air far-offe. In this respect, there are diverse and dynamic arguments with regard to monopolization of major city airfare. The American Airlines-US Airways merger, however, is less likely to cause airfare monopoly in major cities.In their domestic and international operations, both American Airline and US Airways operate alongside other major airlines such as Delta and United Airlines. Monopoly everywhere airfare would have to outperform other major airline in terms of air ticket prices. In this respect, the American Airlines-US Airways merger has limited chances of controlling airfare payable to high tilt in the industry. Although the merger could make American Airlines the biggest airline globally ( Rosenbloom, 2014), the airline will still have to face stiff competition from other major airlines both locally and internationally.Without necessarily accounting for all major airlines, American Airlines will have to face Delta, United, and Southwest airlines as far as the domestic airline industry is concerned. Due to the competition factor, the firm, even after the merger, cannot base its primary operational strategy on airfare control. Airfare in major cities remains influenced by demand and supply factors, aspects that the merger would have to address before realizing monopolized airfares. Airfare-based monopoly will be difficult to realize in a super competitive industry.Debates on the American Airlines-US Airways merge contend that air ticket prices could increase following the move (Rosenbloom, 2014). Critical to note, however, is that customers are rational as far price and utility are concerned. With or without the merger, consumer tastes, preferences, and decisions will still be critical to account for. This merger

Managing uncertainty Essay Example | Topics and Well Written Essays - 1000 words

Managing uncertainty - Essay ExampleIn addition, millennial are more willing to take risks and highly educated compared to the earlier generations. These differences are bound to resolving in some friction at the field of studyplace, where in the past it has been noted that organizations have opted to leave them to resolve themselves. However, this is proving to be stillborn as millennial are leaving the workforce to start their own businesses and operate as consultants. Having realized their importance, organizations have to identify ways of attracting and retaining this workforce as well as ensuring they work in cohesion with the older generation (Cahill et al 2012, p.4). Popular social science has attempted to categorize the living generations into five- matures/veterans or builders, baby boomers, and the subsequent generation X, Y and Z. Presently, baby boomers, generation X and Y are the ones actively engaged in the workforce. Every generation is set with its own unique tra its with the baby boomers- born amid mid-1940s and mid-1950s, and builders- usually in their late 60s and 70s, sharing a similarity of being able to work for coarse hours in a structural manner. Whilst the rest are known for being flexible, having an increased understanding of technology and overall seeking a balanced life, the last mentioned being particularly so for generation X born between mid-1960s to early 1980s. The challenge for HR professionals lies in striking a balance between meeting the needs of an organization and the burgeoning expectations of the multigenerational workforce. Mostly, generation Y and Z desire to have a flexible work schedule that implies them not being fix to the office a whole day. Notably also, organizations are faced with the uphill task of recognizing and dealing with the competing issues of generation Y and Z and the clients/customers which may not be mutually exclusive. HR managers have to recognize and appreciate the different points of vie w held by a multigenerational workforce (Mitchell 2008, p.666). Organizations have to re-examine their needs and goals from a holistic standpoint and design a job description that will offer employees an opportunity for growth along with various responsibilities which in turn will result in them being retained and satisfied in their job. This is complicated by the fact that there will be miscommunications, misapprehensions and detachments in a multigenerational workforce, with respect to work commitment and entitlement. In addition, operational areas such as frontline employees have had to be restructured as management practices have evolved over the years and modes of communication have changed from top-down, task-based instructions to linear contemporary ways of communicating. Clerical positions have also call on unnecessary owing to efficiencies created by recent office technologies. This implies that certain positions have become redundant and employees who have been with an o rganization over a long period will need to have their prior positions reconsidered. HR managers should look to their strengths and allocate freshly responsibilities accordingly as opposed to letting them go as their experience creates an opportunity for mentorship to the younger, incoming workforce (Mosley & Kaspar 2008, p.94). Furthermore, HR managers have

I am going to send the paper topics by attachment Essay

I am going to send the paper topics by bond - Essay ExampleFrom the beginning of the story, she describes the pathetic condition of her physical body with a sense of detachment, in a tone of irony, wit and imagination. The sentences are intelligently crafted. Elucidating her accidental f on the whole, she writes, So many movements unbalanced me, and as I pulled the door open, I fell over backward, landing fully clothed on the buttocks seat with my legs splayed in front of me..the building deserted, I was free to laugh aloud as I wriggled back to my feet, my voice bouncing of the yellowish tiles from all directions (Para 1). Even in such a grim situation, she exhibits her capacity to remain in good humor and thus generates confidence. That is no ordinary sense of humor it is the challenge to her destiny that brings her physical body to such a sorry state, but it fails to beat her mental toughness. She neither pities her condition nor condemns herself. She accepts her state of being gimpy as part of her inner experience. She shows how reading about disability is much different from experiencing the disability. Ones military force is tested when one undergoes the ordeal. Her inner strength is admirable and the tone is straightforward. She admits, everyone is entitled to ones opinion about her plight, and she is entitled to hers. I am devastated by her honesty. She is no more an active cooperator in the domestic environment and is unable to share the responsibilities, and watches with resigned pleasure how her children and other family members have readjusted to her changed physical condition. But she admits candidly, But I couldnt bear the credentials that around me were doing in fact what Id always suspected them of doing, professing fondness while silently putting up with me because the way I am. A cripple (Para 17). But this is a situation in her life over which she has no control. She is aware, people who interact with her and family members with direct responsibility towards her, show finical concern, consideration and kindness to her. But the structured of her deformed and fragile body has nothing to with her steely mental frame and her tough resolutions in life. She makes a field of fact observation, People - crippled or not - wince at the word cripple, as they do not at handicapped or disabled. maybe I want them to wince. I want them to see me as a tough customer, one to whom the fates /gods /viruses have not been kind, but who can face the inexorable truth of her existence squarely. As a cripple, I swagger.(Para 2) She believes that the medical practitioners are in the learning stage about her complicated condition and does not saddle them for their initial confusion about the diagnosis. They are doing their best to monitor the developments happening to her body. She has her challenge, and they have their challenges. She describes her relationship with the doctors taking care of her I may be frustrated, maddened, demora lise by the incurability of my disease, but I am not diminished by it, and they are (Para 30). She has converted her physical disadvantage to strengthen her spirit and raise the writing skills. Her words have more punch and imagination is more fertile, as would be seen from the words go in the essay. About the vital billet her sense of humor plays in her life, she expresses her predicament and fear that the gravity of her disease may do irreversible damage to her existence and writes,

Are national service frameworks and quality standards necessary for Essay

Are depicted object service frameworks and quality standards necessary for improving services, and is there any evidence that they are working - Essay subjectHowever, neither the concept nor the implementation f an acute-based, multidisciplinary older persons outreach and support team (OPOST) has been reported in the literature to date.The 2004 report, Better Health in Old Age, from the national director for older peoples health, provides an impressive range f comments, with supporting evidence, on the success f the National Service Framework for Older People (NSF) as seen through the eyes f various stakeholders.This attractively presented document looks back over the three years since the launch f the NSF and forward to a mint f the future. Readers f Nursing Older People may find it any(prenominal)what irritating that the image chosen for the cover is in stark cable to their own experiences f caring for older people. The photograph f older people canoeing, and clearly enjoying it, on the reports cover may have encouraged some newspapers to adopt the theme f taking responsibility for personal fitness as a spur to better health. Tai chi is an increasingly touristy form f exercise, suitable for many older people, and given the imminent publication f the White Paper on public health it was no surprise that it was used as the focus, and to illustrate news reports. While adopting such a theme is undoubtedly a positive approach it may too mask many f the other significant achievements.My chosen theme is climate change. Let me explain what I mean. The NSFs first standard is aimed at eliminating agism and that must, in my view, start with the language and attitudes we use to express ourselves. We have all come a long way from the days when a report describing the pressures emerging as a result f longer life expectancy, and the growth in the number f older people experiencing mental health problems could be published with a title as pejorative as The Rising Tid e (HMSO 1983). The health secretary, writing the foreword to the new

Midterm Paper Essay Example | Topics and Well Written Essays - 2500 words

Midterm Paper - Essay ExampleTheoretically, leading is explained as a process of influencing the society in which one can procure the assistance and the support of others in the procedure of accomplishing the desired outcomes through the common tasks. In simple words, leadership is all to the highest degree the leaders those who mobilize others to get the job accomplished at bottom the organization. It reflects the practices of the leaders which they perform to transform the values into the actions, the vision of the organization into realities, the obstacles within the work into the innovations and the peril factors into the rewards. As demonstrated by Bennis & Thomas (2013) in this context, it is the leadership that creates an atmosphere where the employees face the challenge and turn the challenging situations or the opportunities into the remarkable success. Initially, I employ to perceive that leadership is all about steering people towards the determined goals. But, after going through the crucibles, I recognise that I had actually pretended between management and leadership at the theoretical level where managers are bestowed with the responsibility to direct their staff through negative and positive motivations towards predetermined goals in the short result, but leaders pursue greater responsibilities towards the sustenance of the team focusing on shared values fundamentally focusing upon the long run performances of the overall team. Being motivated by the context of Bennis & Thomas, I went through various leadership case studies, where various organizational, political as well as social leaders were assessed on the basis of their leadership qualities and the corresponding achievements. In most instances, especially when reading about the modern day organizational leaders, I found that they attempt to find logical solutions to the problems encountered within the organization. The controlling power and the directing power possessed by these lea ders have been further sight to reward them with a height in their achievements which has also been addressed in the discussion of Bennis & Thomas. According to my learning, intellectual analytical skills are quite essential for leaders to perform in the increasingly competitive environment of the 21st century wherein Bennis & Thomas reveals that leadership concepts and approaches have changed over the past few decades. This is when I realized that leadership is not at all an easy task and I needed to develop my skills immensely to reach the level already benchmarked by these leaders. In accordance with the above scenario a drastic change came to my perception not only regarding my competencies as a leader but also regarding my approach towards life. This crabby experience or learning exposed the underneath values and beliefs related to the leadership qualities and theories that were inherited in my mind. The article by Bennis & Thomas focuses on the leadership practices in automo tive industry which has recently been witnessed strong effects from economic downturn and high degree of fluctuations in the customer buying behavior within the worldwide context. Presenting an interesting scenario, the authors successfully draws the attention of the readers about leadership that such skills can be developed through regular life experiences as well. In fact, learning and developing leadership skills through experiences has been argued as a more in effect(p) procedure or rather the most essential quality of an effective leader as argued in the

Boeing Stock Market Essay Example | Topics and Well Written Essays - 500 words

Boeing Stock Market - Essay ExampleThe N&SS sh are engages in the research , development, production, and variety of products and services that assist in the transformation of operations to be network - centric, though integration , intelligence and surveillance systems, communications architecture and space exploration.The BCC segment facilitates, arranges, structures and provides selective financing solutions in the commercial aircraft market, and the space and defense markets .This segment portfolio consists of financial leases, notes and other receivables, equipment under operating leases, and investments and assets held for sale or re-lease.Operating margins for Boeing are lower than the competition. This is because Boeing is primarily into the highly competitive civil aviation vault of heaven, while its competitors are mostly in defense related products, where pricing is not that too large an issue.The price earning ratio indicates that relative to the competition, Boeing h as been valued at a higher price by the market. Overall, the industry P/E indicates that defense/aviation sector prices are still reasonable , and there is upside potential still remaining.situation where demand for its product is high, and global supply is low, the cash flow allow for keep coming. So, in this volatile market, I am buying stocksBoeings backlog s worth approximately 263 Billion U.S.D. This demand is not just from the U.S.

The importance of customer loyalty Literature review

The importance of customer loyalty - Literature review ExampleThe study presents that every consumer desires to purchase a crossway from a brand that she/he perceives to have the best product features, images and of the best quality. It is these perceptions that bring about the products consumer loyalty. Brand loyalty begins with the purchase of the product for trials, and if the products quality is satisfactory, they effect consistent in purchasing the product. Brand loyalty is the consumers repeated intention or doings to continually repurchase the commodity. Brand loyalty is defined as the strength of preference towards a brand than other available options. Brand loyalty is determined through repeat buying and the sensitivity of the price. There ar six conditions, which define brand loyalty. These conditions can be summarized as follows the biased product purchase behavior expressed for a long duration, and the purchase has had define in consumers decision making over other a lternative product. True brand loyalty only exists when a customer have a high preference towards the brand and is only confirmed by the repetitive purchase of the product. This loyalty is said to be of considerable significance to the company. With brand loyalty, consumers ar not affected by the increase of prices. There are two approaches used in defining the loyalty construct first is the behavioral unmatchable which suggested that the loyalty of a brand is only expressed when there is repeat purchase of commodity overtime. The other approach is the attitudinal perspective, which assumes that loyalty of a brand is not necessarily determined by the consistency of its purchase, and that repetitive product purchase must be accompanied by positive attitude towards the behavior. Therefore, brand behavior is a function of both attitudes and the consumer behavior. Established consumers or those who are loyal to a brand are likely to continue buying from the company careless(predicate ) of price fluctuations of the product (Wang and Sidek, 2008). Therefore, it is indispensable for a company to establish a strong relationship with the consumer through marketing strategies such as packaging, advertising their products and producing commodities of the right on quantity and quality whish are of satisfactory to the consumer (Chi, Yeh and Yang 2009). Factors influencing the customer loyalty To start with is the product quality judgment. Product quality judgment is categorized in to two sub groups namely a) perceived quality and b) objective quality. Perceived product quality is considered as the consumers consistency purchase of the product or the benefit of a product after evaluation. It has also been defined as the recognition of a product by the user. Objective quality has been defined as the orientation of the product (Akbar and Parves, 2009). The difference between these two types of quality is that objective quality hackneyed is predesigned by a product whilst perceived quality standard is the influence by internal and external attributes of a product, which in turn affect the consumers products evaluation. It has also been pointed out that in objective quality the consumers lend oneself their experience and knowledge to grade the products advantages, durability and satisfaction (Armstrong and Kotler, 2009). Perceived quality is also defined as a consumer judgment on the overall additive and advantages. It is argued that perceived quality

Recession in the economy Essay Example | Topics and Well Written Essays - 500 words

Recession in the economy - Essay ExampleHence, countries are expected to come up with various macro and microeconomic policies that spur positive growth so that their economies can recover from the menace. Such is the case in Poland if they want to redeem the situation. utilisation forms a critical development criterion in any economy and the state must find measures to spur the vice. The government should first reduce taxes on the basic goods and services as it would reduce the prices of the commodities. Consumers exit increase the number of consumption bundles and switch an extra income that they can spend on other goods. As a result, the consumption patterns increases that bring more money to manufacturers that they can invest and spur growth in the country. Another measure is by the Poland government to bequeath subsidies to the producers. The manufacturers cost of operations will be trim back hence making cheaper commodities (Auerbach, Alan and Yuriy, pg 15). This policy wi ll translate into low prices of goods and services in the market that will reduce inflation. High consumption results in more sales that lead to high revenues. The firms can hence invest the excess income making them expand and, as a result, hire more workers that reduce unemployment in the economy. Through the central bank of the country, the benchmark lending interest for loans should be reduced to commercial banks. The reduced mortgage rates would be passed to consumers and investments in the form of reduced lending by the commercial bank. More persons and firms would acquire the loan services that they invest in major parts of the country. The policy is necessary because the interest rate is inversely related to investments levels. The higher the interest rate, the lower the investment and the opposite are decline (Auerbach, Alan and Yuriy, pg 18). Therefore, due to low rates, investors will expand their production that increases the level of output within the economy. The incr eased production makes the gross domestic products to raise that makes the country have a favorable trade balance with her business partners increasing economic growth in the country.

Website Evaluation Case Study Example | Topics and Well Written Essays - 750 words

Website Evaluation - Case Study ExampleAdvair is a harvest-home of the famous multinational GSK. It has an elegantly knowing website that centers on their product. Advair claims to provide solution to asthma patients through its Advair Diskus and it builds on this claim through an efficient explanation of the uses of the product and a description of merits of the drug in view of the experts.Customer satisfaction and comfort is at the core of modern marketing theory and this has been successfully addressed through online order facilities thereby defend the customer from a physical venture to the pharmaceutical stores in search for the product.Advair website makes a good use of the marketing mix utilizing almost all the Ps with a special attention to the product as it gives a detailed explanation of the use of the product, its merits and a description of how it helps the asthma patients. In order to productively the sobriety of the subject that is asthma has been briefly highlight ed to encourage the customer into exploring greater details and motivating him/her to buy the product.Trust building is the most significant feature of functional marketing and in this regard an effectual use of the popular brand name, GSK, has been made. GSK being one of the giants in the pharmaceutical industry worldwide the name itself offers credibleness to the clients. A display of the logo at the bottom of the website clearly indicates the branding strategy of the company, and in the meantime would build the clients trust and would encourage him to test the drug by virtue of the developed brand name.Furthermore the site incorporates the segmentation policy by providing a list of eligibility rules and recommending an array of procedures with respect to the age of the patient. To sign the review like many other corporate giants GSK has efficiently marketed its drug through its website and its policies promise to give Advair a competitive advantage in the industry. Singulair.c om The sanction site that was chosen for the purpose of study was MERCKs Singulair.com. Unlike Advair, Singulair lacks competence and it fails to integrate a variety of marketing tools. The website fell short in concentrating on the product which is at the center of the marketing mix, a description of the product and a detail regarding its use seem to be the very important aspects that are missing, and incomplete does it outline the severity of asthma, like Advair. Despite of the ignorance in these departments a number of positive characteristics can be identified that compensate for the drawbacks in the marketing mix. A particular branding strategy has been adopted and a greater use of the famous brand name MERCK has been made as compared to Advair. The display of the logo at the top of the website builds the drugs integrity in the minds of the customer from the very beginning and instigates him/her to anticipate a high product quality. An apparent segmentation has been done and it highlights the fact that it targets mass from all age groups subsequently outlining the fact that asthma can attack anyone. The description of th

New Mexico and the American West Assignment Example | Topics and Well Written Essays - 750 words - 1

New Mexico and the American West - Assignment Example2. genus Arizona has shrinking agricultural development firearm New Mexicos is growing. Arizona has a less Hispanic speaking community than New Mexico. It also has a low existence than New Mexico. Arizona has the largest population of American expresss with 6.6 million with New Mexicos just over two million. Arizona has rapid population growth while New Mexico has a rather slow population growth. Arizona has many a(prenominal) Indian communities while New Mexico has few Indian communities with Hispanic communities being dominant. Arizona has a history of political conservatism while New Mexico is not as conservative. 3. 1848-1865 mining began in this period 1866-1878 Mormon farming towns were raised and crops were grown and then sold to miners. 1879-1899 transportation along with the mining of copper began here. Tombstone, a major mining town for copper emerged and grew. 1900-1939 Copper boom was experienced in this stage and cattle and cotton farming essential as well. 1940 onwards Arizona became an urban place. Economy shifted here and agriculture and mining declined as service industry took over. 4. The Navajo community live in rotund homes called Hogan. When a person dies in a Hogan then they shut the doors of the Hogan as they believe that could come along with evil ghosts. They believe in a state of balance or harmony they refer to as hozho. They believe in traditional ceremonies like one called the blessing way which involves healers and singers attending. They have a observation called kinaalda which is one to signify the coming of age of a girl. Four sacred mountains of the Navajo include the sierra Blanca in the east which means faith and thinking or white shell Hesperus peak which refers to awareness and charity mt. Humphrey which means life and love above and mt. Taylor which means planning or blue turquoise. 5. The Mormon contributescape had a grid of rather huge streets and there w ere also ditches on the sides of roads for irrigation purposes. Towns had rather open fields and there were also polyoicous houses. There were also two by two houses and the towns had bans and granaries that had not been painted. The church meeting house was at the center of town and the residences were made of brick and stone. The plat for the city of Zion is basically the land tenure issue of the state of Utah. This refers to the need for irrigation, need for shared resources and the need for defence. This is also connected to the law of the Indies. 6. Utah was more or less an all Indian nation and it had Mormons settle in it. The state therefore had its key land tenure conflict being Mormons vs. gentiles. Utah has been praised for many reasons that make it different from the rest of America and one of these reasons is the fact that it has been rated the best state in America for economic growth. It is ranked highest for its economic dynamism by Forbes magazine and the USA today ranks this state first for the quality state government that it has. Prudential insurance ranks Utah as the fifth healthiest state in the states. The salt lake is in this state and it is therefore referred to as the Salt Lake City. Forbes ranks it as being the best city when it comes for jobs and it has as well been said to be the fittest city. The land tenure driver for Utah is the plat for the city of Zion and this is certainly due to the fact that the Mormon Church initially runs things there. It is said to be the third

Is Hofstede's cross cultural work outdated ( international human Essay

Is Hofstedes cross cultural work outdated ( inter field gay resources ) - Essay ExampleIn Hofstedes view, nations have separate cultures which an international business has to adapt to, in order to successfully conduct its business in a particular nation. Hofstedes five dimensions of culture are defined in terms of power distance, uncertainty avoidance, masculinity, individualism and long-term orientation. Although Hofstedes speculation of cross cultural dimensions has been subjected to criticisms, his cross cultural dimensions had been of practical applications in the international transaction. However, ever since the advent of globalisation, nations have stopped being watertight compartments with the Hofstedes cultural dimensions attributable to individual nations in varying degrees having become outdated. It is proposed to place herein evidence based arguments to show that Hofstedes cultural dimensions for the purpose of international commerce have become irrelevant or outdate d in the wake of globalisation.Hofstede attempted to explain that cultures are shaped within nations. But when businesses transcends beyond national boundaries, these cultural dimensions become cultural interconnections. Now globalisation has become the order of the day and irreversible. Cultural attributes are likened to an iceberg in that only very hardly a(prenominal) are visible to the eye. They are language, behaviours, customs, and norms. And traditions, beliefs, priorities, assumptions and values are only perceptible (Parker, 2005 p189).As already well known, Hofstede (1980) arrived at the above said dimensions based on his study of 88,000 employees of IBM from 72 countries. He expanded his study to ten more countries and three regions in his updated version (Hofstede, 2001).At the time of Hofstedes original work in 1980, the world was not as complicated a place as it is today.In the last three decades, nations have become more permeable and compound besides undergoing disi ntegration or dismantlement like Soviet

The Holidays Essay Example for Free

The Holidays EssayThe Holidays The meaning of holidays is essentially a succession we embark moments and share sequence with love ones. In the United Sates, holidays are a very superior time that many of us embrace. Many can think choke off on holidays that theyve encounte ablaze(p) and recollect favorable moments. For many, it is the time of the year when people seem to grasp inside of one another and distinguish the best of things. Clearly, to some marrow the holiday season experiences people a sense of pleasure. Halloween and Christmas are two holidays that many people choose to rejoice.Indeed, they are both the most snipd holidays of the year, and both originate from Christian beliefs. But theres something about the two that have mystified throughout their existence. Halloween and Christmas share similar attributes, but they are dealwise vastly different in history, culture and traditions. On October 31, many people celebrate the eve of All Saints Day better k straig ht offn to the world as Halloween. When people think of Halloween, they think of a day filled with frights, terror and fun. There are many cultural influences that have prompted to the holiday e now call Halloween such as Day of Dead and All Souls Day. Halloween is refrained by death, but this doesnt make the holiday wicked. In fact, its a time of celebration for recognise spirits that have departed from past years. Some beliefs include wearing costumes so spirits would think that the living coexisted with the dead. Consequently, decorations on Halloween entail of skeletons, ghost, witches, and pumpkins. Simply, the idea is to decorate your house as daunting as it can be. As a tradition, children are able to stroll at night going oor to door, and receive as much candy as they can fit into their pillowcases. By the end of the night, children compete with siblings and friends to see who received the most candy. Halloween is the only holiday kids receive so much candy it can last the entire year. It is clear that children tug a joy on this event. Also, in todays modern time its the only day out of the year a person can dress up as a character. However, Christmas is a sacred sacred holiday celebrated on December 25. The yearly centenary of the Christian church to memorialize the birth of Jesus.Though the original concept of Christmas is for the church serve well to celebrate the birth of Christ people celebrate Christmas Day in many ways. Our culture has formed it more around giving gifts to loved ones and disbursal time with family. Subsequently, there are many types of decorations that are displayed during Christmas time that contain whites, reds and greens. Decorating houses with bright lights, mistletoes, bells, snowmen, angels and stockings is a traditional act. As for kids, they await for Santa Clause to arrive, so they can open gifts on Christmas morning.Santa Claus, also known as Saint Nicholas, is a historic, legendary and mythological individual. Be lieved by numerous children to bring gifts to the homes of well-behaved children. The iconic Santa Claus has been in existence since the early 1800s whos been portrayed as a stocky, joyful, white- bearded man with red rosy cheeks, wearing a red coat with black leather boots. Furthermore, receiving gift is one of the most exciting aspects of modern Christmas. Gift are usually items that were asked for throughout the year.In all, many citizens take the time to enjoy time away from work and dearly spend it with love ones. We come across many holidays that contribute to a social phenomenon like religion, beliefs and traditions. Despite the similarities among Halloween and Christmas, they are more different than people may present. Overall, I think people can view both in a commanding or negative way, but some may agree that all holidays always have a very special meaning. A holiday give people time to experience and learn that is how they can differentiate holidays

Statistics in Business Essay Example for Free

Statistics in Business EssayThe purpose of this essay is to examine the purpose of statistics in melodic line. Our text, Lind (2011) defines statistics as The science of collecting, organizing, presenting, analyzing, and interpreting entropy to assist in making more effective decisions (p.5). Types and levels of statisticsThere are two major types of statistics, descriptive and inferential. descriptive statistics is defined by Lind (2011) as methods of organizing, summarizing, and presenting selective information in an informative way (p.6). An example of descriptive statistics would be a high school report exhibit that it had 300 potassium alums in 1990 and 450 graduates on 1991. The information that they provided described the amount of graduates that they had for each year. Inferential statistics is defined by Lind (2011) as the methods used to estimate a berth of a population on the basis of a sample (p.7). If the same high school sent come in a report showing the grad uate numbers for 1999- the present to estimate the number of graduates that they would have for this school year, those statistics would be inferential because they are used to estimate future outcomes.There are four levels of statistical data nominal, ordinal, legal separation and ratio. The nominal level deals with qualitative variables such as colors and blood types that can only be counted and classified. Ordinal data measurement is a variable rating system that ranks data according to predetermined categories that have only relative values such as poor, average, and good. information can be ranked and ordered using this method. Interval data measurement adds to the ordered level by adding the characteristic of a consistently metrical differential.A thermometer is an interval measurement tool. Differences in degrees of temperature are consistent between the level intervals. The last level of statistics is ratio-level data this is used for quantitative data recording. It buil ds upon the interval measurement by adding that point 0 is meaningful and the ratio between two numbers is meaningful (p.13). Anexample of ratio level data would be weight. A scale is calibrated at 0 and is measured in increments of one pound or kilogram to determine a persons weigh or the difference of weigh between two individuals or products.The role of statistics in businessStatistics are the lifeline of a business. A business relies on good statistical data to determine its financial standing, projecting future sales and projects, and to provide the management team with information to make rifle business decisions. When we look at statistics in the business world we are primarily concerned with their bearing on profits, investments, hours worked, and wages. The decision making process is do easier by analyzing data to determine the best course of action instead of taking uneducated risks.An example of the importance of statistics in business would be forecasting. We deep hir ed additional personnel based on historical data on first quarter sales and average call handle period of our phone staff. We took the archived data that showed how many calls were taken in our call center, the number of personnel on the phones, and the average time of each call. We used this historical information from the last three years to determine how many people we will need on the phones at any given time during first quarter. This data allowed us to be proactive in staffing and fund allocation to meet the needs of our customers and phone staff.ConclusionStatistics play a vital role in the business world. We are a smarter and more intuitive society of decision makers because of statistics. A business is more stable when the guess work is taken out of the equation and replaced with data analysis that produces sound business decisions and planning.ReferencesLind, D., Marchal, W., Wathen, S. (2011). Basic statistics for business and economics (7th ed.). New York, NY McGraw-Hi ll/Irwin.

Looking At Womens Sexuality In Cane English Literature Essay

Looking At Wo handss Sexuality In Cane English Literature EssayThe Harlem Renaissance was a succession period when the African American art and finale started to thrive. This time period many African American people started feeling more assimilated with American culture then before. The migration from the suppressed south to the north is what ushered in the Harlem Renaissance period. This was also a time where African Americans had let down their inhibitions which in turn coat the way for the culture to come through. Still, many mordant people had to go through challenging times. Many of the southern blacks had to deal with racial beatings and lynching. The author who rightfully drew a vivid picture of the lives of southern black people was Jean Toomer. Toomer wrote his famous novel Cane at the beginning of the Harlem Renaissance which raise inspired other African American artist. In Cane, Toomer uses vibrant imagery of gallium and symbolism to show the lives of southern black people. His stories Portrait in Georgia and Georgia Dusk mention lynchings that whitened people use in attempt to show black people who the powerful race is. Other stories desire Song of the Son and Cotton Song echo the past history of slavery. One prominent theme that seems to be relevant in Cane is sex, or more prominently black womens sexuality.In the first story Karintha, Toomer tells of a girl who hands had always wantedeven as a barbarian (Toomer 1). The lust of Karintha at a young age was one so tempting that even older men wished for youth so they would have a chance with her. This changes though when She played home with a small boy who was non afraid to do her bidding (Toomer 1). This line seems to imply that Karintha married a man who could provide certain social occasions to her. Further lines that talk about the old men who remind Karintha of when they use to lust after her, mentions that she Smiles, and indulges them when she is in the mood for it, which suppor ts the fancy that Karintha has turned into a prostitute. This is also evident when Toomer explainsThe attention given to Karintha was only used for her sexuality. Ultimately, the lust for Karintha dehumanized her existence and The soul of her was a growing thing ripened too soon (Toomer 2). This quote reinforces the idea of Karintha being a prostitute. From these actions it could also be implied that Karintha had a stillborn baby when Toomer writes But Karintha is a woman, and she has had a child. A child fell out of her womb onto a bed of pine-needles in the forest (Toomer 2). At the beginning of this story, Toomer shows the innocence of a young Karintha, he then contrasted that to an older used Karintha.Another story Carma is about a black woman who is strong as any man (Toomer 10). Carmas promiscuous sexuality is what ultimately lands her economise in a chain gang. The story goes on to explain that Carma has an extramarital affair She had others. No one blames her for that (Too mer 11). She might not be blamed for that, but she is blamed after her preserve finds out about the affair. This leads to Carma shooting herself to gain more sympathy from him. This does nothing but anger her husband who states Twice deceived, and one deception proved the other, then kills a man next to him (Toomer 11). Toomer portrays Carma as somewhat of a she devil for her promiscuous sexuality that angers her husband who ends up serving his time.Toomer shows the opposite of the sexual promiscuity in the last two stories with Fern. Fern is a black woman whose body is sexualized by other men but she purposefully remains a virgin. bit men thought that Ferns eyes said to them that she was easy, really she did not feel obliged to satisfy their needs. Men could not believe that she would not have them and A sort of superstition crept into their consciousness of her being somehow above them. Being above them meant that she was not to be approached by anyone. She became a virgin (Toom er 14). It the story it says that while being a virgin is normal, not wanting to reproduce is not and that black folks were make to mate (Toomer 15). It could be assumed that Fern is portrayed as a Madonna, which would coincide with a line in another one of Toomers stories that mentions a Negress who drew a portrait of a black Madonna on the courthouse wall (Toomer 21). After the narrator spend time with Fern, he breaks down the real Fern who ended up fainting in his arms. The men in the town hear about this and the narrator is given dirty looks because they felt he had in some way menace their black Madonna. Toomer uses vivid images of the landscape in the story. At the end, he connects Fern with the detailed landscape.Toomers next story Esther, is a about a black girl who looks corresponding a little white child (Toomer 20). Through the story Esther badly wants to associate herself to the black culture but finds it tight because she is lighter and her dad is the richest black p erson in town. Esther in not portrayed as a black temptress like in the other stories in Cane she is considered not attractive. Esther aspirations of being accepted into the black culture. In one, she dreams there is a fire in the town which could be seen as a metaphor for her desire. When the fire starts the women ostentate in all directions leaving Esther with a baby who is Black, signed, woolly, tobacco-juice baby-ugly as misdeed. Once held to her breast, miraculous thing its breath is sweet and its lips can nibble (Toomer 22). This can be interpreted as Esther thinking that she needs a dark clamber baby to feel less light skinned. While the people in her dream might see the baby as ugly, she sees it as her bond to darker skin, forgetting her own color. Esther knows that men do not notice her and even says I dont appeal to them. I wonder why (Toomer 22). This is when her obsession with a black man named Barlo begins because it helps her forget she is lighter. She wants to offe r herself to Barlo so she will be able to conceive her dark skinned child she had dreamed of, thus becoming more darkened. When Barlo returns to town she seeks to meet him face to face to give her body to him which does not turn out sound as he recognizes her lighter skin tone. With the failed disappointment Esther tells herself The thought comes suddenly, that conception with a drunken man must be a mighty sin (Toomer 25). Her dreams to reproduce with Barlo failed, she becomes completely disembodied. At the end of this story, the town disappears along with her dreams.While the men in African American culture tried so hard to get away from the view that white people had, believing black people to be over sexualized beings, Toomer portrayed his black women just as that. While there has been a social stigma surrounding the false belief that African American women are over sexualized, some of the stories such as Karintha, Carma, and Fern do nothing to discredit that belief. Granted, t his was not a stronger theme in these stories that lynching or slavery was. That being said, the Harlem Renaissance period was a time when white people had started to notice African American art and Toomer tried to accurately display the real lives of African Americans in Cane.

Gender Stereotypes in Advertising

Gender Stereotypes in AdvertisingThe term sexual activity stereotype is used to harbinger a set of beliefs held about the characteristics, traits, behaviours and roles that, within a specific culture, are considered soci in all toldy appropriate for men and women. This publicizing for Gardenburgers found in the August 1997 variation of the American magazine Vegetarian Times is reminiscent of the advertising of the 1950s. In this post World War II era, gender stereotyping was common in advertising. The emphasis was on male superiority and feminine domesticity and submissiveness. These stereotypes restricted men and woman to predetermined roles. Roles which, especially for women, were often degrading and humiliating.Far from reinforcing the stereotypical gender representations of men and women during this era, this advertisement is, in fact, portraying the antithesis of these traditionalistic stereotypes. It denounces the stereotype of the ideal woman of the 1950s, whose whole id entity revolved around her theatre, her husband and her appearance. This advertisement turns the tables on man. It emasculates him and creates a perturbing little life for him in which, just uniform the women of the 1950s, he subordinates his interests to those of his wife. The hidden intent of this advertisement is to show that just as we should not accept how media constructs and reinforces traditional ideas about women and femininity and men and masculinity, we should not accept that the backyard barbecue is only complete with a traditional meat burger. Just as it is about clipping that the traditional gender stereotype that empowered men be replaced by a new gender stereotype that empowers women, it is about time that the traditional all American, all meat burger be replaced by the all natural, all vegetable Gardenburger. This advertisement is a satirical look at gender stereotyping. The play on gender stereotypes, the reversal of gender roles is seen in the image used, the publicise and the content of the copy.The stereotypical American Dream, created in the 1950s, was to marry the perfect someone, to have a house in the suburbs complete with a white picket fence, an average 2.2 children, a dog and a cat, and to spend weekends in the backyard barbecuing. The image in the advertisement is mean to depict this American dream. You can almost see the white picket fence. While the proverbial man of the 1950s was bringing home the bacon, his wife was prep it. The stereotypes in advertising in the 1950s limited the role of the woman. She was portrayed as the caring m otherwise, the serving housewife, eager to please, without looking too intelligent. She was pretty and powerless, and she was commonly placed in a subordinate position to her husband. However, in this image the stereotypical gender roles have been reversed. It is the man that has been domesticated. He is weak and innocent. With a humbly, obedient, unappealing mouthed, little smile on his fac e his ultimate goal is to be a good husband. His place is in the home, cooking and cleaning for his family. The woman, on the other hand, is displaying more active behaviour, a confident, opened mouthed smile and wave of the hand, she is exercising more authority. As if having an authoritarian wife is not emasculating enough, he is portrayed carrying a cooking utensil. All he is missing is his pinny.The theme of advertising in the 1950s was one of contentment and complacency. Despite the degrading portrayal of women, and the disrespectful musical note of many of the advertisements, the image conveyed was one of the perfect all American family where both mummy and daddy were happy in the roles society had assigned them. In this advertisement, the head cable system Fred and Fran are so happy is parodying this idea. Satire is used here to show us that, in fact, in all is not well in the world, the line is even repeated at the end of the copy to high unwarranted this contradiction. Eve n if they are having a BBQ, Fred and Fran should not be happy in an environment where gender inequalities exist. Just as the consumer should not be happy in an environment where animals are not respected, especially when meatless Gardenburgers are available wherever frosty foods are sold.Finally, the content of the copy in this advertisement continues the satirical look at the gender inequality of advertising in the 1950s, where women were portrayed as preposterous and infantile, men as dominant and macho. The copy in this advertisement is a far cry from the 1950s the foot is now on the other shoe. jibe to our modern day susceptibility, the tone of the copy is actually quite condescending and offensive. However, just as the women in advertising in the 1950s were more like objects to be looked at, rather than intelligent people to be talked to, in this advertisement it is the mans turn to be dumbed down. How, if he is considered too stupid to hold a job, is inadequate Fred expec ted to understand that it is possible to have burgers with no meat? From her position as provider, protector, and boss of the home Fran tells him to shut up and eat it already and in his role as the perfect, submissive husband, always wanting to please his wife Fred always listens to Fran/He eats and eats and eats. The colour and bold type in the first line of the copy Fred lights the fire Fran claps her hands continues this idea of gender inequality. Fran condescendingly claps her hand as she is so amazed that Fred can actually light a fire.This advertisement is trying to counter stereotyping by using satire to ridicule the stereotypes that are so prevalent in advertising. Media uses stereotypes as a lively way of getting an audience to understand a person or a group of people based on their class, race, gender, social class and/or occupation. However, by doing so they maintain social prejudices and inequalities. The Gardenburger advertisement wants to open the consumers eyes to t he dangers of stereotyping. The advertisers hope that by using satire, irony, ridicule and exaggeration consumers will question stereotypes in advertising and think about healthy alternative advertisements that promote fairness and equality. Just as they are proposing a healthy alternative to the traditional all meat burger, which for decades the food industry has encouraged us to eat despite the dangers for our health.ReferenceWholesome Hearty Food, Inc. (1997, August). Gardenburgers. Vegetarian Times, p. 97