Rosalind Franklin Treated Unfairly free essay sample

Rosalind Franklin Treated Unfairly Francis Crick amp; James D. Watson †¢Franklin was beaten to publication Of DNA structure by Crick and Watson †¢Crick amp; Watson were awarded the nobel prize in Physiology or medicine in 1962 †¢Behind the story of Watson amp; Crick unfairness towards Rosalind Franklin. Early Years Rosalind Elsie Franklin was born on July, 25, 1920. She grew up in Notting Hill London. Rosalind was the fifth child out of four in her family. Along with Rosalind parents Ellis Aurthur Franklin a Merchant Banker and her mother Murie Frances Waley. While growing up Franklin showed nothing more but her scholastic abilities especially at St Paul’s Girls School where she succeed in science Latin and sports. The Two Men who benefited from her work without giving her credit. Controversy Franklin fought an uphill battle as a scientist. Her partner Maurice Wilkins treated her as an assistant instead of his equal partner. We will write a custom essay sample on Rosalind Franklin Treated Unfairly or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Regardless, she continued her research of DNA. Franklin photograph DNA using X-Rays. Wilkins found Franklin picture and showed it to Watson. From the picture, Watson was able to figure out the DNA molecule structure. He then published the results in a scienific journal. As a result, Watson amp; Crick received credit for discovering the DNA molecule,even though their discovery was based on Franklin private photo. In 1962 Watson and Crick were awarded the Noble Prize but Franklin was not. Caption describing picture or graphic. Her Death and Legacy In 1956 Franklin discover that she had two cancerous tumors in her abdomen. Rosalind Franklin underwent two years of treatment, but tragically died from it on April 16 1958. Franklin work with DNA lead to the ultimate discovery of the DNA structure and forever change the way we now understand the make up of the human body. Even though Franklin did not receive recognition during her life time, she is widely accepted as a DNA pioneer. Caption describing picture or graphic. Christmas 2004 ? Volume 1, Issue 1 ? Your Family’s Name ? (242) 555-0193 Page 2 A special message from our family Our Family Address line 1 Address line 2 City, ST ZIP Code Phone: (242) 555-0167 Fax: (242) 555-0168 E-Mail: [emailprotected] com Web Site: www. widgets. msn. com Our kids’ favorite Christmas joke: What do you call a person who is afraid of Santa Claus? Claustrophobic! On the back of your family’s newsletter, you may want to add a simple greeting, poem, or an example of your children’s artwork. This is the first part of the newsletter that your loved ones will see, so make sure that it is festive and eye-catching. You can add your own artwork to th e back of a family newsletter by scanning in a drawing or a photograph. Season’s greetings! A great way to add content to this newsletter is to include a calendar of upcoming events or a special memory that your family shares. You can also transcribe the words of a song or a poem onto the back of your newsletter to set the tone for the rest of your message. With a little creativity and imagination, creating a holiday newsletter can be a great way to say â€Å"Season’s Greetings! † A favorite family phrase or slogan can go here. Our Family’s Name Address line 1 Address line 2 City, ST ZIP Code Friend’s Name Street Address City, State Zip Code

Rip Mix Burn Steal essays

Rip Mix Burn Steal essays After a dramatic federal court ruling that has shut Napster down, will have an effect on sharing music files on the internet. Napster has been one of the hottest sites on the internet in the last eighteen months, with more than fifty million users. Napster allows anyone with a CD burner to and a modem to download free music and burn it to a CD. The main purpose or as it seems, is to avoid the cost of new CDs. But some argue that it has different uses. Some musicians say that it allows them to get their music out to the public by avoiding the record companies. Others say they use it to hear a groups music before they buy their CD. While others say that it is stealing. That it keeps musicians from making money off of their music. Which also keeps record companies from making money. Plus, it also takes sales away from record stores. The recording industry could do one of two things: First, Succeed in killing off Napster. But with the Sons of Napster popping up all over the place, and with the music industry always one step behind the nineteen-year old software designers creating the new peer-to-peer programs like: Gnutella, Aimster, LimeWire, BearShare, Audiogalaxy Satellite, and Morpheus. Although none of these have achieved the success of Napster they are collectively approaching its popularity. Second, it could go online and start to offer its own music services. The moment if went after Napster it should have offered its own online services at a reasonable price, but it didnt and now they have to deal with a large amount of copy-cat music-sharing programs. The industry also wants users to rent songs. Users would pay a monthly fee and get access to the music. Once they stopped paying the fee the music would stop. The recording companies will ultimately have only one thing to offer-public relations s ervices to promote artists off-line. ...

Management Decision Making Essay Example | Topics and Well Written Essays - 4000 words

Management Decision Making - Essay Example Unfortunately, many of the other employees don’t feel the same. Some have even threatened to resign if the management doesn’t do something about Jack. Roger is concerned that production might be affected either way. Serious consequences can occur if he releases Jack and the same might be true if he retains him at work. The opportunity cost seems the same either way. Roger is concerned that they will lose a valuable member of the team if he releases or transfers Jack, but he is also concerned that they will lose quantity and be piled with workloads if Jack is allowed to stay without any change in his attitude towards work and other people. Although coaching has helped with the frequency of his complaints, there are still others who complain about him. The situation can be summarized as thus: â€Å"Coming to a decision of what to do with Jack such that it will come to a win-win situation for Jack, the company, and the other employees.† This can be viewed as follows. A parent is desperately looking for a way to reconcile her two children. They fight most of the time about seemingly unimportant matters. The older one often complains that the younger child seems to be wasting too much time playing with his toys rather than helping with the chores at home. The parent does understand the older child’s concern. There is work to be done at home and an extra pair of hands can definitely help. However, she also noticed that the younger child seems to have a talent for storytelling and she wants him to develop it. Obviously, the parent cannot choose between her two children that easily, nor can she simply let go of one of them. But there must be reconciliation if there is to be peace within the household. The plan is to bring the two into some sort of agreement so that there will be no more arguments. A win-win situation is also necessary, not simply preferred, because the parent cannot lose any of her two children. In this case, both

Foreign Direct Investment and Its Impact on Economy and Ecological Essay

Foreign Direct Investment and Its Impact on Economy and Ecological Issues - Essay Example In addition to this, the review of this impact on economic state of affairs in developing countries also considers the negative and positive impacts of foreign direct investment. Apart from this, the report also discusses how foreign direct investment influences ecological and environmental issues and takes into consideration the particular kind(s) of foreign direct investment which gives rise to such ecological and environmental issues. Before going into details of these issues, it is pertinent to understand what foreign direct investment means (Fedderke and Romm; Chakraborty and Nunnenkamp). Foreign Direct Investment Foreign direct investment refers to the investment or investments made by a corporate entity or investment institution, which operates in one country, in another corporate entity or investment institution which operates or is based in another country. In other words, foreign direct investment is an investment which comes in a country from another country directly. It i s pertinent to distinguish between foreign direct investment and those investments which are indirect, as for instance, investments made by corporate entities from foreign countries in the equity of corporate entity or entities operating in the country. ... oreign direct investment has been regarded by a number of researchers in the past as having a positive impact on the economic development of countries, where such investment takes place. An instant evidence in this regard can be put forward as an example of Chinese economy; China has been reported by the United Nations as the largest receiver of foreign direct investment in the first 6 months period of previous year 2012. The total amount of foreign direct investment received by China in initial six months of year 2012 was $ 59.1 billion, which surpassed foreign direct investment received by United States in the same period by $ 1.7 billion. This information can be directly related with the unmatched economic development which has taken place in the past few decades in China (Reuters). Since after the end of World War 2, foreign direct investment has played an important role in generating significant amounts of financial support for the developing countries. However, the flow of fore ign direct investment halted after 1970 as there was an increase in the flow of investment from foreign countries in developing countries and the financial institutions particularly commercial lending institutions found their role as diminishing. However, after certain regulatory measures were taken by the bodies and respective authorities in the developing world, foreign direct investment was again allowed to gain momentum in the mid of 90s (Vo). Upon reviewing the theoretical propositions related to the impact of foreign direct investment on economic growth, it is found that there are differing views in this respect. According to the neo-liberal school of thought, foreign direct investment has a positive and direct relation with the economic development of a region. In light of this

The Influence of Gender and Age on the Second Language Acquisition of Research Paper

The Influence of Gender and Age on the Second Language Acquisition of University Students in South Korea - Research Paper Example It is so important that some companies and industries like healthcare include English proficiency among their requirements (Lorenzo, 2007). Moreover, many families travel abroad for several reasons, and this may require that they speak the language of the country they are in other than their native language (Gordon, 2000). Like learning a native language, secondary language acquisition is influenced by a variety of factors and outcomes may vary depending on the leaning style of the student, age, gender, and even culture. Similar to secondary language acquisition, learning style is influenced by age and gender. Learning style is defined as a persons personal choice of the way or method on how he can best gather data, process it, and put it to later use in terms of concrete experience, reflective observation, abstract conceptualization, and active experimentation. It was suggested by Kolb (1976) that an individual learner has particular strengths with related to his particular learning style. Moreover, the term refers to the individual differences in approaches to learning based on preferences. It pertains to the ways in which an individual characteristically acquires, retains, and retrieves information (Felder and Henriques, 1995). A study conducted by Ramayah, Sivanandan, Nasrijal, Letchumanan, and Leong (2009) explored the relationship between learning style and gender among business students. The study used a questionnaire to collect and gather data, and classified the participants using VARK (Visual, Auditory, Read/Write, and Kinesthetic) by Fleming. A convenience sampling method was used to ensure that an adequate number of samples are able to participate. The results indicate that there is a significant difference between their learning styles in terms of gender, with female participants highly preferring a visual or auditory learning style than male participants.

An Analysis of the Semiconductor Industry

An Analysis of the Semiconductor Industry The semiconductor industry began when the first transistor was built in 1947 by Bell Labs. This first use was as a hearing aid. In 1971 Intel introduces microprocessors which are the brains of the computer onto one chip for the first time. Then in 2005 the semiconductor industry reaches sales of $227 Billion dollars (SIA. 2011). In 2010 the sales were about $300 Billion dollars. The growth of the semiconductor industry has been tremendous. Semiconductors are everywhere. They are used in computers, electronics, telecommunication, industrial machines, transportation, wireless systems, medical, and military. The semiconductor industry is spread out internationally. There are major manufactures in the United States, China, Japan, South Korea, and Europe. You can see the scope and geography of the semiconductor industry is immense and meets us at nearly every aspect of our lives. Its hard to comprehend how much of an impact this industry has made on the way we interact with one another on a regular basis. Semiconductors can do several things. In general, semiconductors process and display information, handle power, store data, condition signals, and alternate between light and electrical energy sources (PPRC, 2008). These processes are unseen but very present in areas mentioned in the above paragraph. The top three semiconductor producers as ranked by isupply.com are Intel, Samsung Electronics, and Toshiba. Intel and Samsung Electronics are set apart from all the others in terms of revenues as you will be able to see in a graph representing this data within the five forces framework section of the report. This industry is very competitive. As technology changes consistently, industry competitors fight to bring the latest and greatest products to market. The semiconductor industry is well known for their innovations and volatile environment. The Industry structure Supply chain End products G-STEP Global In the 1980s, Asia was primarily a place for low-cost semiconductor assembly and low-end consumer electronic product sales. Today, the region not only leads in electronic equipment production-from low-end to advanced products-but it is also a significant consumer of sophisticated electronics. China is now the largest market for cellular handsets, representing 20 percent of demand, and the second largest market for personal computers. South Korea has the most advanced nationwide cellular network in the world. The electronic equipment and semiconductor industries have evolved into a truly global market. Sociocultural Demographic Children have started getting exposed to electronic devices at a much younger age, than ever before. The electronic device manufacturers, also, use the technology to create things targeted towards children as young as 2-3 years old. This indicates that the market for these devices is continually increasing, hence, higher use of semiconductors. Another trend that we see is people switching to smartphones, which again use comparatively more semiconductors that their current phones. In companies, increasing use of cloud computing to store data also helps the sales of semiconductors go up. In general our lifestyle is changing to a world where we use a lot of semiconductors. (Rephrase the last statement) Efficiency will drive the industry. Lower power consumption wins!   doent really matter, its a very global industry. And everyone uses it. The workplace is already filled with people of different ethnicities. (What can I say about it?) (Read income distribution again!) Technological The semiconductor industry is heavily driven by the technological advancements in the products, processes and materials within the semiconductor domain. It is the technological upgrade rate that makes the industry highly cyclic. The industry is constantly striving for low cost, high speed, energy efficient and smaller chips. The technological upgrades are a prime reason for the barriers to entry in the fab segment of the industry, as the change of the fabrication process is a very expensive affair. But since then our public investment levels have been dropping. In 2011, federal investment in research and development has dropped below 1% of GDP. (http://www.scienceprogress.org/wp-content/uploads/2011/02/SciProgResearchandDevelopment-101.pdf) (Page 3 graph) With the emergence of associations like SEMATECH, SEMI and SIA some of the burden was taken off of the individual companies. Intellectual property is now much more perishable than ever before and there are too many challenges to solve alone. We must recognize that alliances in the early stages of technological innovation are imperative to achieving breakthrough results that will deliver against the top and bottom line. John Warlaumont, VP of Advanced Technolog http://www.sematech.org/corporate/annual/annual09.pdf In the  semiconductor industry, for example, a confluence of cost, technology and demand trends is creating a shakeout in manufacturing. Indeed, the fixed costs and minimum scale associated with building a new chip fabrication plant have risen almost as precipitously as unit costs (under Moores Law) have fallen. As a result, few companies can still make the next leap to fabs costing $4 billion apiece. This has created a new set of fabless semiconductor companies, along with the foundries, which focus on manufacturing chips designed by others. Semiconductor companies will need to carefully weigh their strategy. http://www.bain.com/bainweb/consulting_expertise/industries_detail.asp?indID=14 Economic The economy of the country has an indirect impact on this industry. As the economy does poor the wages go lower, unemployment increases. This in turn affects the sales of electronic goods in which these semiconductors are used. However, if the economic health of the country is good, the industry is rewarded. The projected growth in the industry from 2011 2013 seems to be about 10.5%. (http://www.bharatbook.com/detail.asp?id=87078rt=Semiconductor-Industry-Forecast-to-2012.html). During the past recession the wages of the Silicon Valley tech workers dropped down by 10%. (http://www.ecademy.com/node.php?id=157950) Political/Legal In the past five years, information technology, fueled by faster and cheaper chips, has reduced the U.S. inflation rate significantly and has doubled the nations productivity growth rate. http://www.sia-online.org/cs/about_sia Semiconductor design and manufacturing facilities are strategic to our nations economic growth. However, our industry is faced with fierce global competition and our policymakers and regulators must ensure that we have balanced tax, regulatory and trade policies to allow our industry to continue to flourish in the U.S. and remain Americas largest export industry, Brian Toohey, President SIA concluded in 2010. http://www.sia-online.org/cs/papers_publications/press_release_detail?pressrelease.id=1869 The president of SIA proposed a RD tax credit for the US companies. This is in the favor of the industry, as they can spend more money in RD. (Recent paper 17th news) Industry analysis Financial Performance Based on the U.S. semiconductor companies revenues and net incomes 2007 2010 (Figures A,B,;;) the profit margins in the industry generally low. Some companies like AMD and Freescale were making losses even in 2007 before the recession hit. The three biggest U.S. semiconductor suppliers, Intel, Texas Instruments and Qualcomm, have been profitable during all the last four years. The smaller companies by revenue have clearly had worse financial performance. That suggest that the bigger players would have some advantage. Of the top three companies Intel is integrated device manufacturer wheras Texas Instruments (Not Fabless IBM REPORT) and Qualcomm are fabless companies (see Strategic Groups section). There is no clear evidence that one of the strategies would be better than the other based on the recent financial performance. Figure XXX. Top 9 U.S. Semiconductor Companies Revenues and Net Incomes 2007. Data from WRDS COMPUSTAT. Figure XXX. Top 9 U.S. Semiconductor Companies Revenues and Net Incomes 2008. Data from WRDS COMPUSTAT. Figure XXX. Top 9 U.S. Semiconductor Companies Revenues and Net Incomes 2009. Data from WRDS COMPUSTAT. Figure XXX. Top 9 U.S. Semiconductor Companies Revenues and Net Incomes 2010. Data from WRDS COMPUSTAT. The annual data for the rest of the 9 companies is not currently available. Market Shares The Top 20 Semiconductor industry players had a combined 65.2 % market share in 2010 (Figure XXX). The semiconductor industry overall is very fragmented, especially the product development. However, the amount of cutting edge technology chip manufacturers seems to be decreasing. Globally American companies hold about half of the market share. Japan and Asia-Pacific companies have about 20 % each and the rest is EMEA companies. Semiconductor business is a very global business. The importance of Asia-Pacific region has been increasing during the recent years. Figure XXX. Preliminary Estimate Semiconductor Suppliers Revenue Share % 2010. Data from iSuppli (Ford, 2011) Figure XXX. Preliminary Estimate of Global Semiconductor Revenue Share % 2010 by Headquarters Location. Data from iSuppli (Ford, 2011) Porters Five forces Threat of New Entrants Traditionally, because of the huge capital expenditures for startup, it is very difficult for those new entries to be successfully invading the semiconductor industry. Obviously, it is great news for those large companies who can control the market in their favor by using their economies of scale. Besides, the pointed end research and development are other two indispensable barriers for new entries. (Ciolli, 2011)However, recently, with the evolvement of the industry, smaller players could move their attention from manufacturing to research and development. Benefit from the subcontracting of manufacturing, smaller companies has more resources and capital to invest into research of new technologies. The cooperation of subcontracting eased the financial burden of the smaller players and reduced the barrier of semiconductor industry to them. (Investopedia, 2011) This is extremely significant for those smaller entrepreneurial corporations even for the whole structure of the semiconductor industry. Moreover, except the high technology requirement for new entry, another significant barrier to entry the semiconductor market is the software compatibility. As a powerful semiconductor player, they are required to not only create physical technology, but also need to design convenient and compatible software which could collaborate with their processors well so customers could enjoy their product. ? What is the source for this paragraph? Power of Suppliers In terms of large semiconductor companies, they have inherent advantages when choose suppliers from thousands of them (Investopedia, 2011). The large diversified companies usually use enough number of suppliers to minimize the power of each. However, in the specialized semiconductor industry, in which the fabless manufacturing model is used by most of the companies. As a result, fabless companies play an important role in this specialized sector. Besides, not every sub-contractor has the capability to satisfied the needs of the specialized companies, so suppliers are much powerful than those in the large generic semiconductor sector (Ciolli, 2011). There are several supplier groups present to the semiconductor industry. A few of those groups are; capital equipment makers, suppliers of silicon, chemicals, gases, water, energy, metals and other materials are used in manufacturing semiconductor products (PPRC, 2008). Rivalry Among Industry Players The semiconductor industry is very highly competitive. The firms within this industry compete on a daily basis to produce or manufacture a product that is smaller, faster and cheaper. The industry changes rapidly as technology changes rapidly. This keeps it competitive as each competitor can seek and opportunity to create something great before the others do. Within this competitive industry there is a constant pressure to come up with better products. The products of this industry are much undifferentiated as the products they are trying to create are essentially improvements to similar products that already exist. The accomplishments of the products change very little. The methods of production is where can see differentiation. The players are trying to come up with innovative ways to do the same things only in a smaller, faster, and cheaper manner (Investopedia, 2010). Comment by Joona: I disagree with this paragraph to some extent. For example ARM has gained very much competitive advantage with is mobile chip technology, similarly Intel has been the number one in the laptop microprocessors becaus of superior product performance The result of an industry that is this competitive is emerging technology that is cutting-edge. The technology is constantly changing into something better so for competition it makes it hard to remain at the top. What tends to happen in this type of an industry is that there are several industry players with similar size rise as the larger players. This is because no one player can keep excelling with the newest, fastest, and cheapest product available. The four main products of the semiconductor industry are memory chips, microprocessors, commodity integrated circuit, and complex SOC (system on a chip) which is a combination of a system of semiconductors compacted into one small product. The following are the top ten ranked semiconductor industry leaders as of 2010: Intel, Samsung Electronics, Toshiba Semiconductors, Texas Instruments, Renesas Electronics, Hynix, STMicroelectronics, Micron Technology, Qualcomm, and Elpida Memory (Ford, 2010). The graph below shows how these competitors are doing against each other in terms of revenue. It gives a basic understanding how they sit against each other and who are the major players. Figure XXX. Top 20 Semiconductor Suppliers Revenues 2010. Data from iSuppli (Ford, 2011). Power of buyers The buyers of the semiconductor industry are endless. There is a buyer at literally every corner. The switching costs of the buyers in the commodity semiconductor market is small as they can purchase from any semiconductor industry player who is representing the lowest cost available as long as the technology is compatible. The strong role of the industry giants like Intel and Samsung limits the bargaining power of buyers. Computers are definitely the largest piece of demand presented by the buyers in 2011, although it is declining due to the rising sales of smart phones and media tablets (Mutschle, 2011). Buyers in the semiconductor tend to be very price sensitive as the industry is constantly producing products at a lower cost to push the demand of their product. Within the buyers, there are several buyer groups that should be mentioned. The computer industry takes of the bulk of buyer demand, mobile devices and tabloids, and the medical industry to mention a few. These buyers make purchases from the semiconductor industry to continue in daily operations as they are a large part of ongoing business. Joona: This sentence needs clarification. Threat of substitutes The industry has the ability to change in a very short time. This takes away opportunities from substitutes to enter the market segment. It would not take the semiconductor industry very long to respond to a successful substitute as they would find a way to produce the product themselves. The problem that would be present is the money constraint. It can be done but at a cost. The industry players can find themselves spending a lot of money to research and develop new products just to find that their competition beat them to it by a few months. This keeps the business environment volatile and competitive. Joona: This paragraph would need some sources to back the claims up. In addition I found it hard to understand some of the logic. Strategic groups Joona: This is one way to classify the industry. I dont know if it is necessarily the best way to do it. Product line based classification is at least one alternative, but it requires some effort. Groups Based on Level of Vertical Integration Integrated Device Manufacturers (IDM) Some companies, such as IBM and Intel, have both semiconductor design and manufacturing capability. They try to achieve efficiency through vertical integration. Foundry Companies Merchant manufacturers do manufacturing for companies that do not have own manufacturing capacity. Cutting edge semiconductor manufacturing process technology is getting more and more expensive, and thus less and less companies can afford to have own production capacity (Jelinek, 2010). The largest foundry company is Taiwan Semiconductor Manufacturing Company (TSMC). It is a pure play foundry, which means that it only offers manufacturing services without designing own products. Fabless The fabless companies do not have manufacturing capacity. They design chips and buy manufacturing capacity from foundry companies. The fabless companies do not have as large risks relating to manufacturing technology, but as the amount foundry companies decreases, the foundry companies bargaining power will likely increase. This group includes companies like Qualcomm, AMD, Nvidia, Broadcom and MediaTek (Osborne, 2010). Key Success Factors What would it take for some firm to compete successfully in the industry(9) Joona (these guesses are just out of my head, no sources, no proof of validity): Ability to constantly develop new, better, cheaper faster designs Ability to produce breakthrough innovations Ability to form effective networks and partnerships in order to gain advantage of the resources of the collaborating companies New opportunities and threats What are the major emerging trends in the industry that may impact the industry firms in a significant way?(8) The New Threats and Opportunities The most critical treat for semiconductors industry is the rapid price declines due to more player enter the market and the substitute products become available. (Joona: Are new players really a threat given the resources and money needed to enter the industry?) The research by Ross Seymore (A Deutsche Bank Equity Research analyst) suggested that compare with the 30% revenue growth in last year, the chip industry faces a 25% revenue drop due to lower average selling prices for chips and the cyclical demand for semiconductors hits a lull. Seymore also mentioned that a largest average selling price drop may be waiting for the the memory segment which could cause risk to margins across the industry following 2010s record levels as well. ( KAWAMOTO,2011). However, there are some news opportunities for semiconductors players as well. One is the Smart Grid which could save resources in the busy time to balance the application amount of the power. Currently, about two-thirds of power is wasted because of the power grid aging. Inevitably, those aging power grid will be substituted by Smart Grid, which will give a new profit growth point to semiconductors industry. (Xiaona, 2010) Another significant technical innovation will benefit the semiconductors industry is the Immersion lithography which probably will drive the the lithography solution for semiconductor devices manufacturing in the following generation. Who can grasp this new technology will take a vantage point in the next decade of competition.(JVSTB, 2004) Joona: We should try to find some big picture opportunities and threats that have could have a significant impact on the industry Predictions (Next 5 years) How dynamic is the industry, stage of its life cycle? What is the likely demand situation during the next five years?(7) High inventory levels in Q4 2010 According to iSuppli the semiconductor suppliers inventories reached the highest levels in two and a half years during the fourth quarter of 2010. If the the semiconductor industry growth slows in 2011, this could bring troubles to the companies. (Stiefel, 2011) This is another example of the cyclicality and weak predictability of the industry. Joona: Could we somehow combine this with the previous section. More predictions needed. My best guess is that the industry is going to end up in a somewhat stable situation. 2010 was a boom because of the recession 2008-2009 and low inventory levels. ************** Future : http://isscc.org/doc/2010/ISSCC2010_TechTrends.pdf http://www.engadget.com/2011/02/19/intel-to-spend-5-billion-on-new-14nm-fab-in-arizona-creating-4/ Ravi: The fortunes of the semiconductor industries are ultimately tied to the demand of the end products. (Dirk Meyer, president and CEO of AMD, NDTV, interview) http://www.youtube.com/watch?v=dpDx7LPdhqsfeature=related   Semiconductor design and manufacturing facilities are strategic to our nations economic growth. However, our industry is faced with fierce global competition and our policymakers and regulators must ensure that we have balanced tax, regulatory and trade policies to allow our industry to continue to flourish in the U.S. and remain Americas largest export industry, Brian Toohey, President SIA concluded in 2010. http://www.sia-online.org/cs/papers_publications/press_release_detail?pressrelease.id=1869 Intellectual property is now much more perishable than ever before and there are too many challenges to solve alone. We must recognize that alliances in the early stages of technological innovation are imperative to achieving breakthrough results that will deliver against the top and bottom line. John Warlaumont, VP of Advanced Technolog http://www.sematech.org/corporate/annual/annual09.pdf

My Greatest Moment :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  I remember one of the greatest moments of my high school career. I have played lacrosse since seventh grade and every year I’ve gotten a little better, or at least I hope I have. My first year I understood most of the rules, could catch, throw, and pick up ground balls. My second year I understood all the rules, could pass well and put my shots where I wanted them. My third year of lacrosse was the first time I had played a high school sport so I think that I developed my skills much more than ever before.   Ã‚  Ã‚  Ã‚  Ã‚  After playing lacrosse for three years I thought that I was getting fairly decent however I had never scored a goal. All of my freshman year I took good aggressive shots and most of them were on goal. In practice I would put many of my shots behind the goalie but it seemed like the goalies in the games were brick walls. I can remember it like it was yesterday I picked up the ball verses Chantilly at the restraining line and carried it to the right corner of the box. The right side is my best side for taking shots; I have a fairly strong right hand with my stick. I took my man one on one, I tried to go outside and he was there so I went on the inside of the defender. He wasn’t ready and I had an open shot about fifteen feet out from the goal, I took it. In an instant the Chantilly goalie was on his knees with his stick in the dust. I felt like the world was paused. Then very slowly I saw him get up and pass the ball to his teammate who took off for our side. He had saved the last shot I would take for that season.   Ã‚  Ã‚  Ã‚  Ã‚  The whole year after I spent time getting in shape and working on my stick skills. At least twice a week I would go and shoot at the tennis courts that were near my house. I worked and worked at getting to be the best lacrosse player I could be. I wanted to know what it felt like to have my name and number announced over the whole field and possibly if I did my very best over the P.A. system in school the next morning.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  * * *   Ã‚  Ã‚  Ã‚  Ã‚  During the off-season after my freshman year the head coach, Coach La Chance, was replaced.

Frostbite Chapter 16

Sixteen LISSA FOUND ME LATER IN the day. I'd fallen asleep after Mason left, too dejected to leave the bed. Her slamming of the door jolted me awake. I was happy to see her. I needed to spill about the fumbled thing with Mason, but before I could, I read her feelings. They were as troubled as mine. So, as always, I put her first. â€Å"What happened?† She sat on her bed, sinking into the feather duvet, her feelings both furious and sad. â€Å"Christian.† â€Å"Really?† I'd never known them to fight. They teased each other a lot, but it was hardly the kind of thing that could nearly bring her to tears. â€Å"He found out†¦ I was with Adrian this morning.† â€Å"Oh, wow,† I said. â€Å"Yeah. That might be a problem.† Standing up, I walked over to the dresser and found my brush. Wincing, I stood in front of the gilt-framed mirror and began brushing out the snarls acquired during my nap. She groaned. â€Å"But nothing happened! Christian's freaking out over nothing. I can't believe he doesn't trust me.† â€Å"He trusts you. The whole thing's just weird, that's all.† I thought about Dimitri and Tasha. â€Å"Jealousy makes people do and say stupid things.† â€Å"But nothing happened,† she repeated. â€Å"I mean, you were there and- hey, I never found out. What were you doing there?† â€Å"Adrian sent me a bunch of perfume.† â€Å"He- you mean that giant box you were carrying?† I nodded. â€Å"Whoa.† â€Å"Yeah. I came to return it,† I said. â€Å"The question is, what were you doing there?† â€Å"Just talking,† she said. She started to light up, on the verge of telling me something, but then she paused. I felt the thought almost reach the front of her mind and then get shoved back. â€Å"I've got a lot to tell you, but first tell me what's up with you.† â€Å"Nothing's up with me.† â€Å"Whatever, Rose. I'm not psychic like you, but I know when you're pissed off about something. You've been kind of down since Christmas. What's up?† Now wasn't the time to get into what had happened on Christmas when my mom told me about Tasha and Dimitri. But I did tell Lissa the story about Mason- editing out why I had stopped- and simply driving home how I had. â€Å"Well†¦Ã¢â‚¬  she said when I finished. â€Å"That was your right.† â€Å"I know. But I kind of led him on. I can see why he'd be upset.† â€Å"You guys can probably fix it, though. Go talk to him. He's crazy about you.† It was more than miscommunication. Things with Mason and me couldn't be patched up so easily. â€Å"I don't know,† I told her. â€Å"Not everyone's like you and Christian.† Her face darkened. â€Å"Christian. I still can't believe he's being so stupid about this.† I didn't mean to, but I laughed. â€Å"Liss, you guys'll kiss and make up in like a day. More than kiss, probably.† It slipped out before I could stop it. Her eyes widened. â€Å"You know.† She shook her head in exasperation. â€Å"Of course you know.† â€Å"Sorry,† I said. I hadn't meant to let her know I knew about the sex thing, not until she told me herself. She eyed me. â€Å"How much do you know?† â€Å"Um, not much,† I lied. I'd finished brushing my hair but began playing with the brush's handle in order to avoid her eyes. â€Å"I have got to learn to keep you out of my mind,† she muttered. â€Å"Only way I can ‘talk' to you lately.† Another slipup. â€Å"What's that supposed to mean?† she demanded. â€Å"Nothing †¦ I†¦Ã¢â‚¬  She was giving me a sharp look. â€Å"I†¦ I don't know. I just feel like we don't talk as much anymore.† â€Å"Takes two to fix that,† she said, voice kind again. â€Å"You're right,† I said, not pointing out that two could fix that only if one wasn't always with her boyfriend. True, I was guilty in my own way of locking things up- but I had wanted to talk to her a number of times lately. The timing just never seemed to be right- not even now. â€Å"You know, I never thought you'd be first. Or I guess I never thought I'd be a senior and still be a virgin.† â€Å"Yeah,† she said dryly. â€Å"Me either.† â€Å"Hey! What's that supposed to mean?† She grinned, then caught sight of her watch. Her smile fell. â€Å"Ugh. I've got to go to Priscilla's banquet. Christian was supposed to go with me, but he's off being an idiot†¦.† Her eyes focused hopefully on me. â€Å"What? No. Please, Liss. You know how I hate those formal royal things.† â€Å"Oh, come on,† she begged. â€Å"Christian flaked out. You can't throw me to the wolves. And didn't you just say we needed to talk more?† I groaned. â€Å"Besides, when you're my guardian, you'll have to do these things all the time.† â€Å"I know,† I said darkly. â€Å"I thought I could maybe enjoy my last six months of freedom.† But in the end, she conned me into going with her, as we'd both known she would. We didn't have much time, and I had to do a rush shower, blow-dry, and makeup job. I'd brought Tasha's dress on a whim, and while I still wanted her to suffer horribly for being attracted to Dimitri, I was grateful for her present now. I pulled on the silken material, happy to see the shade of red was just as killer on me as I'd imagined. It was a long, Asian-style dress with flowers embroidered into the silk. The high neck and long hem covered a lot of skin, but the material clung to me and looked sexy in a different kind of way than showing a lot of skin did. My black eye was practically nonexistent by now. Lissa, as always, looked amazing. She wore a deep purple dress by Johnna Raski, a well-known Moroi designer. It was sleeveless and made of satin. The tiny amethyst-like crystals set into the straps sparkled against her pale skin. She wore her hair up in a loose, artfully styled bun. When we reached the banquet room, we drew a few eyes. I don't think the royals had expected the Dragomir princess to bring her dhampir friend to this highly anticipated, invitation-only dinner. But hey, Lissa's invite had said â€Å"and guest.† She and I took our places at one of the tables with some royals whose names I promptly forgot. They were happy to ignore me, and I was happy to be ignored. Besides, it wasn't like there weren't plenty of other distractions. This room was done all in silver and blue. Midnight blue silk cloths covered the tables, so shiny and smooth that I was terrified to eat on them. Sconces of beeswax candles hung all over the walls, and a fireplace decorated with stained glass crackled away in one corner. The effect was a spectacular panorama of color and light, dizzying to the eye. In the corner, a slim Moroi woman played soft cello music, her face dreamy as she focused on the song. The clinking of crystal wineglasses complemented the strings' low, sweet notes. Dinner was equally amazing. The food was elaborate, but I recognized everything on my plate (china, of course) and liked all of it. No foie gras here. Salmon in a sauce of shiitake mushrooms. A salad with pears and goat cheese. Delicate almond-stuffed pastries for dessert. My only complaint was that the portions were small. The food seemed more like it was there to simply decorate the plates, and I swear, I finished it in ten bites. Moroi might still need food along with their blood, but they didn't need as much as a human- or, say, a growing dhampir girl- needed. Still, the food alone could have justified me coming along on this venture, I decided. Except, when the meal ended, Lissa told me we couldn't leave. â€Å"We have to mingle,† she whispered. Mingle? Lissa laughed at my discomfort. â€Å"You're the social one.† It was true. In most circumstances, I was the one who put myself out there and wasn't afraid to talk to people. Lissa tended to be shyer. Only, with this group, the tables were turned. This was her element, not mine, and it amazed me to see just how well she could interact with royal high society now. She was perfect, polished and polite. Everyone was eager to talk to her, and she always seemed to know the right thing to say. She wasn't using compulsion, exactly, but she definitely put out an air that drew others to her. I think it might have been an unconscious effect of spirit. Even with the meds, her magical and natural charisma came through. Whereas intense social interactions had once been forced and stressful for her, she now conducted them with ease. I was proud of her. Most of the conversation stayed pretty light: fashion, royal love lives, etc. No one seemed to want to spoil the atmosphere with ugly Strigoi talk. So I clung to her side for the rest of the night. I tried to tell myself it was just practice for the future, when I'd follow her around like a quiet shadow anyway. The truth was, I just felt too uncomfortable with this group and knew my usual snarky defense mechanisms really weren't useful here. Plus, I was painfully aware that I was the only dhampir dinner guest. There were other dhampirs, yes, but they were in formal guardian mode, hovering on the periphery of the room. As Lissa worked the crowd, we drifted over to a small group of Moroi whose voices were growing louder. One of them I recognized. He was the guy from the fight that I'd helped break up, only this time he wore a striking black tuxedo instead of a swimsuit. He glanced up at our approach, blatantly checked us out, but apparently didn't remember me. Ignoring us, he continued on with his argument. Not surprisingly, Moroi protection was the topic. He was the one who'd been in favor of Moroi going on the offensive against the Strigoi. â€Å"What part of ‘suicide' don't you understand?† asked one of the men standing nearby. He had silvery hair and a bushy mustache. He wore a tux too, but the younger guy looked better in one. â€Å"Moroi training as soldiers will be the end of our race.† â€Å"It's not suicide,† exclaimed the young guy. â€Å"It's the right thing to do. We have to start looking out for ourselves. Learning to fight and use our magic is our greatest asset, other than the guardians.† â€Å"Yes, but with the guardians, we don't need other assets,† said Silver Hair. â€Å"You've been listening to non-royals. They don't have any guardians of their own, so of course they're scared. But that's no reason to drag us down and put our lives at risk.† â€Å"Then don't,† said Lissa suddenly. Her voice was soft, but everyone in the little group stopped and looked at her. â€Å"When you talk about Moroi learning how to fight, you make it sound like an all-or-nothing matter. It's not. If you don't want to fight, then you shouldn't have to. I completely understand.† The man looked slightly mollified. â€Å"But, that's because you can rely on your guardians. A lot of Moroi can't. And if they want to learn self-defense, there's no reason why they shouldn't do it on their own.† The younger guy grinned triumphantly at his adversary. â€Å"There, you see?† â€Å"It's not that easy,† countered Silver Hair. â€Å"If it was just a matter of you crazy people wanting to get yourselves killed, then fine. Go do it. But where are you going to learn all these so-called fighting skills?† â€Å"We'll figure the magic out on our own. Guardians will teach us actual physical fighting.† â€Å"Yes, see? I knew that was where this was going. Even if the rest of us don't take part in your suicide mission, you still want to strip us of our guardians to train up your pretend army.† The young guy scowled at the word pretend, and I wondered if more fists would fly. â€Å"You owe it to us.† â€Å"No, they don't,† said Lissa. Intrigued gazes turned her way again. This time, it was Silver Hair who regarded her triumphantly. The younger guy's features flushed with anger. â€Å"Guardians are the best battle resources we have.† â€Å"They are,† she agreed, â€Å"but that doesn't give you the right to take them away from their duty.† Silver Hair practically glowed. â€Å"Then how are we supposed to learn?† demanded the other guy. â€Å"The same way guardians do,† Lissa informed him. â€Å"If you want to learn to fight, go to the academies. Form classes and start at the beginning, the same way the novices do. That way, you won't be taking guardians away from active protection. It's a safe environment, and the guardians there specialize in teaching students anyway.† She paused thoughtfully. â€Å"You could even start making defense part of the standard curriculum for Moroi students already there.† Astonished stares fell on her, mine included. It was such an elegant solution, and everyone else around us realized it. It gave no party 100 percent of its demands, but it met most in a way that didn't really harm the other side. Pure genius. The other Moroi studied her with wonder and fascination. Suddenly, everyone started talking at once, excited about the idea. They drew Lissa in, and soon there was a passionate conversation going on about her plan. I got shuffled to the edges and decided that was just fine. Then I retreated altogether and sought out a corner near a door. Along the way, I passed a server with a tray of hors d'oeuvres. Still hungry, I eyed them suspiciously but saw nothing that looked like the foie gras from the other day. I gestured to one that looked like some sort of braised, rare meat. â€Å"Is that goose liver?† I asked. She shook her head. â€Å"Sweetbread.† That didn't sound bad. I reached for it. â€Å"It's pancreas,† said a voice behind me. I jerked back. â€Å"What?† I squeaked. The waitress took my shock for rejection and moved on. Adrian Ivashkov moved into my line of sight, looking immensely pleased with himself. â€Å"Are you messing with me?† I asked. â€Å"‘Sweetbread' is pancreas?† I don't know why that shocked me so much. Moroi consumed blood. Why not internal organs? Still, I repressed a shudder. Adrian shrugged. â€Å"It's really good.† I shook my head in disgust. â€Å"Oh, man. Rich people suck.† His amusement continued. â€Å"What are you doing here, little dhampir? Are you following me around?† â€Å"Of course not,† I scoffed. He was dressed to perfection, as always. â€Å"Especially not after all the trouble you've gotten us into.† He flashed one of his tantalizing smiles, and despite how much he annoyed me, I again felt that overwhelming urge to be near him. What was up with that? â€Å"I don't know,† he teased. He looked perfectly sane now, exhibiting no trace of the weird behavior I'd witnessed in his room. And yeah, he looked a lot better in a tuxedo than any guy I'd seen in there so far. â€Å"As many times as we keep seeing each other? This is, what, the fifth time? It's starting to look suspicious. Don't worry, though. I won't tell your boyfriend. Either of them.† I opened my mouth to protest, then remembered he'd seen me with Dimitri earlier. I refused to blush. â€Å"I only have one boyfriend. Sort of. Maybe not anymore. And anyway, there's nothing to tell. I don't even like you.† â€Å"No?† asked Adrian, still smiling. He leaned toward me, like he had a secret to share. â€Å"Then why are you wearing my perfume?† This time, I did blush. I took a step back. â€Å"I'm not.† He laughed. â€Å"Of course you are. I counted the boxes after you left. Besides, I can smell it on you. It's nice. Sharp†¦but still sweet- just like I'm sure you are deep down inside. And you got it right, you know. Just enough to add an edge†¦but not enough to drown your own scent.† The way he said â€Å"scent† made it sound like a dirty word. Royal Moroi might make me uncomfortable, but smartass guys hitting on me didn't. I dealt with them on a regular basis. I shook off my shyness and remembered who I was. â€Å"Hey,† I said, tossing my hair back. â€Å"I had every right to take one. You offered them. Your mistake is in assuming me taking one means anything. It doesn't. Except that maybe you should be more careful with where you dump all that money of yours.† â€Å"Ooh, Rose Hathaway is here to play, folks.† He paused and took a glass of what looked like champagne from a passing waiter. â€Å"You want one?† â€Å"I don't drink.† â€Å"Right.† Adrian handed me a glass anyway, then shooed the waiter away and took a drink of the champagne. I had a feeling it wasn't his first of the night. â€Å"So. Sounds like our Vasilisa put my dad in his place.† â€Å"Your †¦Ã¢â‚¬  I glanced back at the group I'd just left. Silver Hair still stood there, gesticulating wildly. â€Å"That guy's your dad?† â€Å"That's what my mom says.† â€Å"You agree with him? About how Moroi fighting would be suicide?† Adrian shrugged and took another sip. â€Å"I don't really have an opinion on that.† â€Å"That's not possible. How can you not feel one way or another?† â€Å"Dunno. Just not something I think about. I've got better things to do.† â€Å"Like stalk me,† I suggested. â€Å"And Lissa.† I still wanted to know why she'd been in his room. He smiled again. â€Å"I told you, you're the one following me.† â€Å"Yeah, yeah, I know. Five times- † I stopped. â€Å"Five times?† He nodded. â€Å"No, it's only been four.† With my free hand, I ticked them off. â€Å"There was that first night, the night at the spa, then when I came to your room, and now tonight.† The smile turned secretive. â€Å"If you say so.† â€Å"I do say so†¦Ã¢â‚¬  Again, my words trailed off. I had talked to Adrian one other time. Sort of. â€Å"You can't mean †¦Ã¢â‚¬  â€Å"Mean what?† A curious, eager expression lit his eyes. It was more hopeful than presumptuous. I swallowed, recalling the dream. â€Å"Nothing.† Without thinking about it, I took a drink of champagne. Across the room, Lissa's feelings burned back to me, calm and content. Good. â€Å"Why are you smiling?† Adrian asked. â€Å"Because Lissa's still over there, working that crowd.† â€Å"No surprise there. She's one of those people who can charm anyone she wants if she tries hard enough. Even people who hate her.† I gave him a wry look. â€Å"I feel that way when I talk to you.† â€Å"But you don't hate me,† he said, finishing the last of his champagne. â€Å"Not really.† â€Å"I don't like you either.† â€Å"So you keep saying.† He took a step toward me, not threatening, just making the space between us more intimate. â€Å"But I can live with that.† â€Å"Rose!† The sharpness of my mother's voice cut through the air. A few people within earshot glanced over at us. My mother- all five angry feet of her- stormed up to us.

Free Essays on Nature Nurture

, â€Å"Nature makes the boy toward, nurture sees him forward.?Even though nature plays a role in defining sex and gender, nurture plays the greater part in helping society define the two terms. Definitions come from that which is learned, not that which is part of our genetic system. John Locke believed that all people were born with a blank slate (a tabula rasa.) Him and other Empiricists thought that experiences were written into the mind and that every aspect of human behavior is acquired from the environment that surrounds them. Take for example the story which Susan Baxter tells in her article ‘The Last Word on Gender Differences?of the boy who was castrated at birth and raised as a girl. â€Å"Amazingly, this boy had an identical twin brother, which made it possible to compare two genetically identical individuals raised as a boy and a girl... our hero became the perfect little girl, the very picture of adorable femininity.?(Baxter 52) This boy was clearly raised as a girl and he grew up thinking of himself as a girl. He was not born as a female and he did not have a predetermined image of himself as one. This boy grew up as a girl because throughout hi... Free Essays on Nature Nurture Free Essays on Nature Nurture Nature vs. Nurture; The Great Debate One of the most controversial debates of modern society is the idea that our â€Å"natures?and how we are nurtured are in conflict with each other to determine what defines who we are. When one attempts to define sex and gender, he/she often finds him/herself stumped as to what the definitions are. More so, one is puzzled by where the came from. How do nature and nurture influence the definitions of sex and gender? To understand how nature and nurture affect these definitions, we must first know what they are. Sex is biological while gender is socially constructed. Genes produce sex. It exists in itself, and is sublimely indifferent to what humans think of it. Gender is the meanings that society assigns to sex. Richard Mulcaster wrote the words, â€Å"Nature makes the boy toward, nurture sees him forward.?Even though nature plays a role in defining sex and gender, nurture plays the greater part in helping society define the two terms. Definitions come from that which is learned, not that which is part of our genetic system. John Locke believed that all people were born with a blank slate (a tabula rasa.) Him and other Empiricists thought that experiences were written into the mind and that every aspect of human behavior is acquired from the environment that surrounds them. Take for example the story which Susan Baxter tells in her article ‘The Last Word on Gender Differences?of the boy who was castrated at birth and raised as a girl. â€Å"Amazingly, this boy had an identical twin brother, which made it possible to compare two genetically identical individuals raised as a boy and a girl... our hero became the perfect little girl, the very picture of adorable femininity.?(Baxter 52) This boy was clearly raised as a girl and he grew up thinking of himself as a girl. He was not born as a female and he did not have a predetermined image of himself as one. This boy grew up as a girl because throughout hi...

starving for perfection essays

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International hospitality- To critically evaluated marketing strategic Essay

International hospitality- To critically evaluated marketing strategic in accommodation sector - Essay Example This is possible only when the products and services match the best possible industry standards and then excel in as many aspects as possible related to customer service and experience.   Sales and promotional activities, aimed at promoting and marketing a hotel are taken up by every management but effective ones do this in a way unique to them. Marketing concepts of the hotel industry need to be understood as the process by which the customer is informed about the availability of the services and goods that meet their expectations and needs on the right time and at the right place, (Frolick, and Ariyachandra, 2006). It needs to arouse their  interest and sustain it in what the hotel has to offer. The marketing aspect should be able to arouse a strong desire in the minds of the customer to try out what is offered, and then gently nudge them towards being the client of the hotel in the long run. The Hospitality industry provides both tangible and intangible services. Good food tha t satisfies the appetite, comfortable beds that provide a good night restful sleep, wide range of beverages that provide a sense of having tasted some of the finest drinks available, are some of the most tangible benefits that the clients look forward to during their visits, (Aylsworth, 1996). If a hotel management staff fails to meet any of these above client expectations, then it is hard for them to sustain in the competitive hospitality industry. As a result, it is important for the hotel management to meet these standards and must closely focus on every little edge they have over the others in order to please and attract customers, (Lowson, King, and Hunter, 1999). A Hotel’s efficiency and effectiveness will depend on the ability of its management staff to frame the right strategies for marketing and lead the marketing team and the entire staff in implementing that strategy. It goes without saying that such an approach requires the marketing department to be staffed adequ ately with the right kind of personals. However, there should not be extravagant expenditure on the marketing aspect.   The Hospitality Industry has definitely changed with times. By its very nature, it is a matrix of several inter-related consumer oriented services, each of which can be seen as an independent one also. It can face unexpected crises, surges and slumps, challenges and opportunities. Hotel Industry needs to possess strategic planning techniques in anticipation as well as in speedy response to such situations. Such preparedness has to be maximum in marketing functions.  Uncertainties challenge the ingenuity of the hotel staff and management and effective planning has to factor in the long term goals of the management, into the current and contingency plans in response to emerging uncertainties, (Aylsworth, 1996). This way, the management can avoid the derailing of their long term goals when challenges arise. Such integrated planning both for long term goals and cur rent realities is called Strategic planning. Marketing on these lines is called strategic marketing. Strategic Marketing should be able to convert challenges into opportunities, in keeping with the hotel management’s long term goals.  In fact,  a well designed marketing plan is actually the integration of  strategic  plans with the various aspects of marketing. Due to the ever

The Fraud Factor by Mathias K. Kopetzky Essay Example | Topics and Well Written Essays - 1000 words

The Fraud Factor by Mathias K. Kopetzky - Essay Example Leary, on the other hand, had a shy personality. These two future business associates met at an organization referred to as CCC Computer Corp, where Leary was the manager at the technical support and assembling center and Kearns was a noteworthy and store computer. These two were very proficient salespeople who often delivered more sales that the company would really be able to sale. The two worked for CCC for many years, but later Kearns quit the job due to low pay, and he decided to start his own business ventures. His planned to call his new business ‘Gamma Computer Inc.’ and with the help of Simon, he hoped to draw all customers to his new founded business (Wells 115). From the author, we learn that this new business showed tremendous growth in quite a short time interval. This was extremely easy for it to achieve since Herbert had learned enough while at CCC Company, hence he would easily apply business practices for all clients. Second Savings Bank, one of the larg est financial corporations in the country supported Gamma in this corporation. Such help is also important as it enhances the market segment of the weaker company since people are always pulled towards a company that has noteworthy performance. From the author, we learn that Second Saving supported Gamma in a variety of ways. ... The article reveals that the Netherlands Holding Company, an Amsterdam based company proposed to purchase 100% of the stock of Gamma. At this time, gamma had sales of about $100million. This made Herbert Kearns a very ecstatic man since this had been his lifelong dream; to be wealthy at aged 45. The deal required that Herbert and Simon had to stay on with the new buyers for a period of three years after the sale, and they would be able to cash in if at all a third of their acquisition proceeded, and the remainder was to be earned through a three year period of business success. We are told that Simon resigned a few weeks later due to ‘family reasons’, which as the author reveals later was a farce. This was astonishing since it went against the requirements of the deal they had made i.e. he forfeited two-thirds of sales of the company’s price since he did not remain for the stipulated period. Later, we see that receivables of the company being sold in unclear circu mstances, albeit the opposition of Jim Muller, the account representative of Gamma. However, eight weeks after, Gamma again bought all receivables and it pledged these receivables to Second savings for purposes of financing. Therefore, the situation reverted to normal in that Second savings exhibited outstanding credit that had receivables of Gamma Computer. This happened in March, and by October of that year, Gamma was declared bankrupt due to its inability to clear its invoices within the required time despite the company has increased sales. The collapse of Gamma shocked Second Savings bank as it was always unaware of the financial difficulties of its client.